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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Apr- 2022 -
    25 April
    Industry NewsPFMA names Nestle Purina communications director as chair

    PFMA names Nestle Purina communications director as chair

    The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…

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  • 21 April
    CharitiesPercuro donates £2.5k worth of pet food to dog charity

    Percuro donates £2.5k worth of pet food to dog charity

    Percuro has made a donation of pet food worth £2.5k to Stokenchurch Dog Rescue. Stokenchurch was set up by local residents to help save and rehome abandoned, stray and unwanted pets. With a non-destruct policy, the registered charity has since rehomed “thousands” of dogs, including those impounded by the police,…

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  • 19 April
    Industry NewsNatural Instinct to be official sponsor of Agility Team GB 2022

    Natural Instinct to be official sponsor of Agility Team GB 2022

    Premium raw pet food brand Natural Instinct has been announced as the official sponsorship of Agility Team GB 2022. Natural Instinct is working alongside The Kennel Club and agility trainer Dave Munnings to support the championships and provide Team GB with their nutritional needs. Each year, The Kennel Club and…

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  • 13 April
    EventsPetcare Innovation Summit Best in Show Spotlight finalists announced

    Petcare Innovation Summit Best in Show Spotlight finalists announced

    The finalists of the Petcare Innovation Summit Best in Show Spotlight were announced last week ahead of the event taking place in London, 17-18 May 2022. The Spotlight provides the opportunity to hear from the most exciting companies in the petcare space currently looking for investment or partnership across pet…

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  • 12 April
    Industry NewsJollyes to open Wrexham store this spring

    Jollyes to open Wrexham store this spring

    Jollyes has announced it will open its brand-new flagship store at Wrexham’s Border Retail Park on Saturday 7 May. It revealed the new opening will create 10 jobs as part of a £1m investment in the borough. Jollyes said its new store will be a “landmark one” for the pet…

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  • 12 April
    FeaturesThe profitability of partnerships

    The profitability of partnerships

    Why has Percuro decided to partner with Petsure? Percuro is always looking for like-minded companies and brands to join our efforts in promoting the health of pets and the planet. We believe in the power of nutrition as a preventative measure and this fits beautifully with the mission of Petsure.…

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  • 12 April
    FeaturesThe environmental impact of pet ownership 

    The environmental impact of pet ownership 

    Sustainability is a crucial focus for consumers and pet food is no exception. The demand for eco-friendly pet food options is on the rise as pet owners look to reduce their carbon footprint while meeting the nutritional needs of their furry friends. Reducing “carbon pawprints” has made headlines in recent…

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  • 8 April
    RetailersGA Pet Food Partners to open Ingredient Kitchen

    GA Pet Food Partners to open Ingredient Kitchen

    GA Pet Food Partners has announced it is due to open its new Ingredients Kitchen on 22 May. The firm also said it will introduce plans for a mutual journey to net zero that will ensure the business continues to help to protect the local environment. According to GA, Alistair…

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  • 8 April
    Industry NewsSouthampton pet superstore wins BizX Retailer of the Year

    Southampton pet superstore wins BizX Retailer of the Year

    Southampton pet superstore, Healthy Pet Store, has been crowned the 2022 best retailer of the year at the national BizX Awards. Healthy Pet Store based in Totton was named the best retailer of the year partly as a result of its sales growth since launching in 2014, as well as…

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  • 4 April
    Industry NewsPercuro launches new collaboration with Petsure

    Percuro launches new collaboration with Petsure

    Insect protein pet food company Percuro and UK specialist pet insurance provider Petsure have revealed a partnership deal which aims to “revolutionise” the pet industry. Headquartered in Warwickshire, Percuro is a low carbon paw-print, planet friendly pet food using a combination of ethically farmed insect larvae and natural healing ingredients,…

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