Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Sep- 2023 -15 SeptemberSponsored
Iris Ventures and Five Seasons co-lead Mammaly’s Series-A funding round
Mammaly, the leading pet supplement brand in DACH, has just closed a series A growth round of ∼€14M. The international growth equity fund Iris Ventures, which specialises in identifying disruptive next-generation consumer brands, co-led the transaction with food tech specialist Five Seasons Ventures and with participation of pet food industry…
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15 SeptemberRetailers
Pedigree Wholesale launches Cooper and Co’s Adult Turkey recipe
Pedigree Wholesale has launched Cooper and Co’s new dry dog food range extension, the Adult Turkey recipe. A complete pet food for dogs, the Adult range extension is formulated to support everyday health and well-being and includes fresh turkey, with sweet potato and carrots. The range is available in a…
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14 SeptemberRetailers
Omni launches meat-like vegan wet food range
British Vegan pet food brand Omni has launched its first meat-like vegan dog food product. The vet-formulated wet food range has been a year in the making with a patent pending, and currently consists of beef and chicken-style options, all supplemented with healthy vegetables. Each flavour is available as a…
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13 SeptemberManufacturers
Scrumbles launches in Asda
Gut friendly pet food brand Scrumbles has announced that it has launched its products in Asda. The company has announced that its range of pet food and treats will be launched in 330 Asda stores. This adds another way for customers to purchase Scrumbles with the brand already available across…
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8 SeptemberCharities
Scottish SPCA teams up with Tesco to run a series of Pet Aid roadshows
Scottish SPCA has expanded its services in the community by partnering with Tesco to run a series of Pet Aid roadshows, the first of their kind, across Scotland. Taking place at eight Tesco stores throughout September and October, Scottish SPCA will host events at stores in Edinburgh, Glasgow, Thurso, Ayr,…
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8 SeptemberRetailers
60% of UK pet food buyers prioritise health, says Mintel
New research from Mintel has found that 60% of pet food buyers in the UK prioritise health when choosing what product to buy. The study also found that health and wellness concerns outweigh taste or price considerations for both cat and dog owners when switching pet food. Mintel stated that…
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7 SeptemberRetailers
The Innocent Hound launches limited edition Wild Game Sausages
The Innocent Hound has launched its new Wild Game Sausages, a limited-edition autumn treat. The new Wild Game Sausages contain pumpkin and cinnamon, all wrapped-up in an air-dried salmon and British venison treat. The sausages are made with 60% wild game, which is a great source of protein for dogs.…
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6 SeptemberRetailers
Tereos launches Profeed Advanced for ageing dogs
Agriculture company Tereos has announced the launch of Profeed Advanced, a complementary feed that is proven to support the immune defence system in ageing dogs. The new feed is developed jointly with Lallemand, a leading company in the development of yeast, bacteria, and its derivatives. Profeed Advanced combines Tereos’ short-chain…
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5 SeptemberRetailers
Butternut Box raises £280m in new fundraising round
Butternut Box, the UK-based fresh dog food company, has announced it has raised £280m in its latest fundraising round from new investor General Atlantic, a global growth equity firm. Existing investor L Catterton, a global consumer-focused investment firm, also participated in the round, helping to further the brand’s presence in…
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4 SeptemberManufacturers
Cotswold Raw launches new cat food range
Cotswold Raw has unveiled a new range of raw pet food designed specifically for cats. The recipes contain mince made in the Cotswolds, using only fresh ingredients with no artificial additives or high temperature processing. It is also completely grain-free and includes Raw Aid for Cats, which is a high…
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