Purina launches recyclable pouch ranges

The pouches will be sold in a cardboard box which itself is recyclable.

Nestlé Purina has launched its first “designed to be recyclable” pouch range in the UK.

The manufacturer said the relaunch marks an “important step” in Purina’s path towards 100% reusable or recyclable packaging by 2025.

Gourmet Mon Petit, its cat food range, is now supplied in new “mono-material packaging” in more than 20 countries across Europe, including the UK, Ireland, Belgium and Italy, with Felix Soup, the EU leader in wet cat food, is to follow in early 2023.

The packaging is made of Polypropylene (PP), which allows the pet food pouches to be designed to be recyclable, whilst being “resistant to high temperatures and offering protection for their contents”. 

The pouches will be sold in a cardboard box which itself is recyclable. This box will contain six pouches with three different flavours.

Sokhna Gueye, head of packaging at Nestlé UK and Ireland, said: “The new mono material pouches are another great example of our commitment to using simpler packaging, making recycling easier for pet owners. These new pouches demonstrate progress and can now be recycled at larger supermarkets in the UK and at kerbside in Ireland.

“Simplification of our pouch structures will also enable this type of packaging to be part of flexible packaging household recycling collection, which has been announced by the government to be introduced by March 2027.  We look forward to rolling out mono material pouches across the rest of our UK pet portfolio in the coming years.”

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