Natural Ingredients

Pet Food UK runs first national advertising campaign

Premium dog food brand, Barking Heads™ will launch its first national television and radio advertising campaign from mid-September 2016. Barking Heads has invested £350k in the campaign. Filmed in Bedfordshire, the adverts were written and produced by Radioville and Jungle Creative. Television commercials will be aired across various Sky channels. The radio advertising…

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Peckish sees sales increase by £2m and launches autumn birdcare collection

Peckish has revealed a new autumn birdcare collection. It promises to help ‘your sales soar’, with a natural seed mix, suet cake value pack, feeders and nestboxes. The products follow a big year for Peckish, which saw a £2m increase in sales. New consumers were welcomed into the birdcare market with…

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Peckish sees sales increase by £2m and launches autumn birdcare collection

Peckish has revealed a new autumn birdcare collection. It promises to help ‘your sales soar’, with a natural seed mix, suet cake value pack, feeders and nestboxes. The products follow a big year for Peckish, which saw a £2m increase in sales. New consumers were welcomed into the birdcare market with…

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New packaging for Pero Super Premium dog food packs

Pero has launched fresh new packaging for its premium dog food packs. Each one is black and grey, with silhouettes of running dogs. Every product in the range has its own feature colour, to help identify the type of food it contains. Over the past 30 years experience, the company’s…

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Pets at Home launches brand new food

Pet retailers, Pets at Home have launched a brand new pet food exclusively available at its stores.  AVA (Advanced Veterinary Approved) dog and cat food is scientifically formulated and available in various formats including dry kibble and wet pate and chunks.  The tailored formulations of the AVA brand, all with…

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Purina launches natural dog food range

NESTLÉ® PURINA® has launched its first natural dog food range. BEYOND® is dry dog food brand made with selected natural ingredients. BEYOND consists of two sub-brands, Simply 9 which contains nine selected natural key ingredients and the nutrient-dense Superfood Blend, with three different recipes. BEYOND is a complete, balanced food that…

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Barking Heads launches low calorie dog treat

Natural dog food brand, Barking Heads, has announced the launch of a new low calorie treat. ‘Skinnies’ are a lighter treat to form part of a pooch’s healthy and active lifestyle. Bailey Bites Skinnies have been specially formulated for dogs that have piled on the pounds. Handmade with natural ingredients and containing…

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Pet lovers see themselves as ‘parents’ not owners

Business intelligence company, Euromonitor, has released a new global briefing, investigating the way pet owners view their companion animals. Premiumisation in the Age of Pet Parenthood claims that pet owners are increasingly ascribing human attributes to their pets. More owners in the US, the UK and Japan view themselves as their pet’s…

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The Dog Treat Company’s range to be sold by Pets Corner

UK pet retailer Pets Corner plans to stock The Dog Treat Company’s six-product range. The dog treat selection, which includes Take my Dog Breath Away, Run Free and Fabulous Fur, only uses human-grade ingredients and avoids salt, sugar and dyes. Devon-based business, The Dog Treat Company, was created by Joe…

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Revealed! PATS Sandown’s New Product Award winners

Information courtesy of Neil Pope. The winners of the PATS Sandown 2016 New Product Awards were named on March 22, 2016. A team of expert pet retail judges arrived at the show before 9am to make their choices. Here is a full list of the winners together with the judges’ comments: CAT…

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