Information courtesy of Neil Pope.\r\n\r\nThe winners of the PATS Sandown 2016 New Product Awards were named on March 22, 2016.\u00a0A\u00a0team of expert pet retail judges arrived at the show before 9am to make their choices.\r\n\r\nHere is a full list of the winners together with the judges\u2019 comments:\r\n\r\nCAT PRODUCT\r\n\r\nWinner\r\n\r\nCat Botanicals from KONG\r\n\r\nThe judges felt the winning entry is a really innovative product. It is very well priced and comes in eye-catching packaging. This is a \u2018must-buy\u2019 product for cat lovers.\r\n\r\nDOG FOOD AND TREATS\r\n\r\nWinner\r\n\r\nPiccolo range of dog food from Symply Pet Foods\r\n\r\nThe winner\u2019s prize goes to a range of dog food that is British made, is grain free and has 75% meat content. The packaging is also extremely attractive. The judges were unanimous in their decision to award this prize to a company that fully supports the independent pet trade.\r\n\r\nHighly commended\r\n\r\nCoronation Chicken Dog Food from Lily\u2019s Kitchen\r\n\r\nCalamari Rings and Squid Bites from Fish4Dogs\r\n\r\nDOG ACCESSORY PRODUCT\r\n\r\nWinner\r\n\r\nDurasoft from KONG\r\n\r\nThe judges awarded the winner\u2019s prize to a product that is bright and colourful and is also extremely good value for money. They said pet owners can rely on this company to provide great products for dogs.\r\n\r\nHighly commended\r\n\r\nShots from Sharples \u2019n Grant\r\n\r\nBIRD PRODUCT\r\n\r\nWinner\r\n\r\nQuebec Rainforest Cage from Sky Pet Products\r\n\r\nThe winning product is a robust bird cage which also looks good. The judges felt the cage was the perfect size.\r\n\r\nSMALL ANIMAL PRODUCT\r\n\r\nWinner\r\n\r\nParsley & Fruit Rusk Niblets from Mr Johnson\u2019s\r\n\r\nThe judges said that everything is right about the winning product, from the great packaging to the excellent ingredients. They described it as a \u2018Pocket Money\u2019 treat as young pet owners would be able to afford the \u00a31.90 price tag.\r\n\r\nPET CARE PRODUCT\r\n\r\nWinner\r\n\r\nNatural De-Stress & Calming Atomiser from Pet Remedy\r\n\r\nThe winning product was described as being both \u2018innovative and versatile\u2019. It can also be used to calm a wide range of animals. It\u2019s also very well priced.\r\n\r\nHighly Commended\r\n\r\nAnimology Clean Sheets (Travel Pack)\r\n\r\nGROOMING PRODUCT\r\n\r\nWinner\r\n\r\nShampoo range from For All DogKind\r\n\r\nThe judges liked the fact that this range of pet shampoo contained natural ingredients. The packaging gave the product a quality feel.\r\n\r\nGIFTWARE PRODUCT\r\n\r\nWinner\r\n\r\nCockerel and Peacock decorative animals from Supa Ltd\r\n\r\nThe final category \u2013 Best Giftware Product - is new to PATS, and the judges were attracted to a range of garden animals. They were colourful, sturdy and looked cool.