The dog treat selection, which includes Take my Dog Breath Away, Run Free and Fabulous Fur, only uses human-grade ingredients and avoids salt, sugar and dyes.
Devon-based business, The Dog Treat Company, was created by Joe and Jane Halliwell. Joe said: “The word treat is often taken out of context and seen as a momentary lapse from sensible thinking to give one’s pet something naughty that lacks any nutritional balance or ‘real’ ingredients.
“Our bite-sized nibbles offer something out of the ordinary that provides real pleasure to pets with all the benefits of nutritious and natural ingredients so they are a great excuse to treat your pet more often.”
Initially on sale in eight of Pets Corner’s stores at Biggin Hill, Hitchin, Hove, Salisbury, Stratford upon Avon, Peterborough, Windlesham and Windsor from mid-May, with plans to roll out to the rest of the UK, The Dog Treat Company’s full range of 100g tins will retail at £5.99 each.
For more information about The Dog Treat Company, please visit www.thedogtreatcompany.co.uk.