Mars Petcare

Mars Petcare launches Dreamies Snacky Mouse

Mars PetCare has launched Dreamies Snacky Mouse, an interactive snacking treat and toy for cats. The limited edition mouse-shaped wobble toy has been designed to dispense DREAMIES™ treats as cats bat, tap, pounce and play with it. Snacky Mouse™ aims to encourage cat play and interaction with owners. “We know that…

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Mars Petcare partners with Tesco for charity fundraiser

Mars UK has chosen to partner with supermarket chain, Tesco, for National Pet Month 2016. Mars Petcare UK has decided to team up with the retail giant to raise money for a number of animal charities. Working with the Association of Dogs and Cats Homes (ADCH), the two companies have arranged a joint in-store and online…

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New sales account manager for Benyfit Natural

Benyfit Natural is set to expand its retail operations with the appointment of a new sales account manager. BARF diet specialist, Benyfit Natural, has welcomed Alex Light to its team. Alex will be responsible for looking after the needs of Benyfit’s retailers and stockists and will also be helping to further…

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Dreamies™ updates pack design

Mars Petcare has announced the launch of a complete pack redesign for Dreamies™.  The new packaging aims to draw-in customers with bright colours, an updated logo and redesigned cat character. Dreamies™ has also re-launched its bulk pack. Following a successfull US launch the brand’s 110g offering will be placed 180g bulk…

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Mars Petcare receives two products of the year awards

Mars Petcare UK is celebrating following the annual Product of the Year Awards. The company received recognition for the WHISKAS® Pouch and PEDIGREE® Dentaflex. Product of the Year is the world’s largest consumer-voted annual award for product innovation. Tom Lindley, Marketing Director at Mars Petcare UK said: “We are proud that our continued focus on innovation…

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Whiskas® launches new recipe and design

  Whiskas® has announced a new recipe, complete with a pack re-design across the range of its dry cat food. Whiskas® dry has been reformulated to provide new recipes that include the addition of tasty pockets – crunchy parcels with a soft and creamy filling. The new pack design aims to educate…

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Mars Petcare® launches Christmas gifts for cats and dogs

  It’s not just pet owners who look to treat their furry friends – non-pet owners make up almost a quarter (21 percent) of all festive period buyers. Last year the Dog Care & Treats category grew by 7.6 percent over Christmas, compared with 16.5 percent growth for the Cat…

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PEDIGREE® Launches New Dry Food For Small Dogs

  With 40% of the dog of the population now being small dogs, PEDIGREE® has launched a brand new dry food offering that is available in both adult and puppy formats. Since small dogs have a longer lifespan, as well as different needs to larger dogs, the newly developed PEDIGREE®…

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PATS Trade Show Gives a Sneak Preview of the Telford 2015 Exhibition Space

Pet trade show PATS has been given a ‘massive thumbs up’ by manufacturers and suppliers in the after attending a special exhibitor event at the venue. PATS organisers Impact Exhibitions took the initiative to invite representatives of the pet trade to a tour of Telford International Centre, a new venue for…

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Pets prove to be a child’s best friend

Dogs have notoriously been considered man’s best friend, but a new study, released today by Mars Petcare, shows that the attachment between people and their pets begins at a much earlier age.  The study of 1,000 children aged between nine and 10 years old, conducted in conjunction with the Waltham…

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