Mars Petcare has launched Sheba Classic Soups, a new complementary meal for cats.
Sheba Soups is a broth carefully prepared using 100 percent real fish, chicken and seafood – a luxury, premium treat for cats, which offers variety outside of their everyday meals.
It comes in a core range of flavours, with a taste and texture to suit every feline appetite.
It will be available in: chicken, tuna and ocean fish and vegetable varieties.
Arthur Renault, Sheba senior brand manager, said: “Sheba Classic Soups is the ultimate product for consumers looking to give their cats that something extra special. We know from our consumers that soups are fed for variety and indulgence, and that cats see it as something exciting and different to their day-to-day meals.
“The super-premium Cat Soup segment is a huge emerging space, and is directly behind accelerating value in the pet food category. We have seen fantastic performance in other markets and we are confident that the UK will see the same success.”