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Pooch and Mutt has launched a limited-edition treat, Lovestruck Lamb Postbiotic Meaty Treats, to coincide with seasonal Valentine’s Day demand.
The heart-shaped bites are formulated as a functional treat, using lamb for protein alongside pumpkin for fibre, collagen for skin and coat health, and postbiotics to support gut health.
The product is grain-free and suitable for dogs of all ages, including puppies from 12 weeks.
The launch follows the introduction of the company’s “For All Breeds and Needs” masterbrand refresh.
The updated identity features a cream-and-blue colour palette and colour-coded packaging designed to help consumers identify functional benefits and hero ingredients more easily.
The new design supports a “mix-and-match” approach across the brand’s wet and dry foods and functional products.
The 120g packs have a recommended retail price of £3.99 and are available via the company’s online store and Booths branches in Northern England.
The wider Pooch and Mutt range is stocked nationally at Tesco, Sainsbury’s, Ocado, Amazon, and independent pet retailers.
