Whiskas® launches new recipe and design

Whiskas® has announced a new recipe, complete with a pack re-design across the range of its dry cat food.

Whiskas® dry has been reformulated to provide new recipes that include the addition of tasty pockets – crunchy parcels with a soft and creamy filling.

The new pack design aims to educate owners about their cat’s needs at each life stage, from kitten to adult to senior, which at the age of seven is sooner than commonly perceived.

Tom Lindley, marketing director at Mars Petcare UK said: “We know that cats enjoy eating different textures and with the inclusion of pockets we know they will love our new recipe. Owners feeding the new WHISKAS® Dry products can have confidence that they are feeding complete and balanced food, tailored to their cat’s age that their cats will love.”