Mars PetCare has launched Dreamies Snacky Mouse, an interactive snacking treat and toy for cats.\r\n\r\nThe limited edition mouse-shaped wobble toy has been designed to dispense DREAMIES\u2122 treats as cats bat, tap, pounce and play with it.\u00a0Snacky Mouse\u2122 aims to encourage cat play and interaction with owners.\r\n\r\n"We know that cats love playtime as much as they love the irresistible taste of Dreamies\u2122 cat treats \u2013 and, we wanted to create a product that combines both of these passions," said Tom Lindley, marketing director at Mars Petcare UK. "The limited edition Dreamies\u2122 Snacky Mouse\u2122 toy makes treat time even more playful, creating the ultimate game of cat and mouse!"\r\n\r\nAvailable for a limited time from June, Snacky Mouse\u2122 is sold with a 60g bag of tasty Dreamies\u2122 Cheese at an RRP of \u00a33.00.\r\n\r\nThe launch of Snacky Mouse\u2122 will be supported by a full-scale marketing campaign that brings the "Cat vs. Mouse" concept to life. The mouse toy is put to the ultimate\u00a0feline test in a fun online video\u00a0comprised of live action clips of cats "boxing" the new toy and triumphantly enjoying Dreamies\u2122 cat treats. POS materials will also be available for retailers to drive interest and make Snacky Mouse\u2122 unmissable in store.\r\n\r\nFor more information on Dreamies\u2122 treats, the Snacky Mouse\u2122 toy or to check out the online video, visit https:\/\/www.facebook.com\/DreamiesUK\/.