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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • Jul- 2019 -
    25 July
    AppointmentPet Industry Federation appoints new membership manager

    Pet Industry Federation appoints new membership manager

    The Pet Industry Federation (PIF), the UK’s trade association for pet businesses, has announced the appointment of Gemma Martin as its new membership manager. Martin comes from a strong customer service background, gained from roles within the leisure industry and brings with her a degree in zoology. Her role will…

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  • 19 July
    FeaturesThe evolution of dog food

    The evolution of dog food

    In 1860, when James Spratt created the first dog biscuit brand, which contained a mix of wheat, vegetables, beetroot, and “the dried, unsalted, gelatinous parts of prairie beef”, he unwittingly pioneered a category now worth £17bn a year in the UK. His biscuits were expensive, and wisely targeted at the…

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  • 19 July
    CharitiesFish4Dogs donates three-tons of pet food to dogs home

    Fish4Dogs donates three-tons of pet food to dogs home

    Pet food retailer Fish4Dogs has donated three-tons worth of dog food to Birmingham Dogs Home (BDH), equivalent to 16,000 meals. Unpacked by volunteers, it has been stored in a purpose-built container to maintain its 18-month shelf life while drawn down for use across its two centres that can home a…

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  • 19 July
    Pet OwnersUK dog food labels ‘too hard to read’, report finds

    UK dog food labels ‘too hard to read’, report finds

    A survey of 2,000 British dog owners by Paws.com has revealed that 44% find dog food labels difficult and at times “impossible to read”. The survey also revealed that 30% say that dog food labels make it harder to maintain a healthy diet for their dog, and 28% of Brits…

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  • 16 July
    ManufacturersFish4dogs reveals new 2019 advent calendar

    Fish4dogs reveals new 2019 advent calendar

    Dog food manufacturer Fish4dogs has unveiled the design of its new advent calender, with the “furry face” of office dog Jasper featured on the front. The one-year-old Sprocker (Cocker x Springer) spaniel gained the honour after topping a social media poll which asked followers to vote for their favourite. The…

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  • 12 July
    CharitiesButcher’s aims to donate one million meals to less fortunate dogs

    Butcher’s aims to donate one million meals to less fortunate dogs

    Dog food manufacturer, Butcher’s Petcare, has launched a social campaign #nourisheverydog to help less fortunate dogs in the UK. For everyone who tweets #nourisheverydog, the company will donate a Butcher’s meal to a dog less fortunate. It aims to donate one million meals in the next year. The social media…

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  • 11 July
    ManufacturersPoppy’s Picnic brings out new pheasant bites

    Poppy’s Picnic brings out new pheasant bites

    Wiltshire-based raw dog food manufacturer Poppy’s Picnic has launched its new TASTY Pheasant Bites, the latest addition to its air-dried TASTY Treats range. The 100% pure protein bites are suitable for all dogs, including those with grain intolerances and sensitive stomachs, and are a good source of B vitamins, iron…

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  • 11 July
    ManufacturersNutriment highest rated dog food supplier on All About Dog Food

    Nutriment highest rated dog food supplier on All About Dog Food

    Raw dog food manufacturer Nutriment is ranked as the highest rated dog food across all categories, on the dog food advice and rating website, All About Dog Food. The website is completely independent and provides reviews, tips, advice, information and more than 90,000 visitors a month. Nutriment’s core product range…

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  • 9 July
    AwardsPero wins at World Branding Awards

    Pero wins at World Branding Awards

    Pet food company Pero Foods has been awarded Best Dry Dog Food award at the World Branding Award in Vienna. Winners were judged in three categories, brand valuation, consumer market research and public online voting. Over 800 brands from 35 countries were nominated at this year’s awards, with over 60,000…

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  • 8 July
    ManufacturersDenzel’s launches new range

    Denzel’s launches new range

    Dog food manufacturer Denzel’s has added three new flavours to its natural dog chew range, with brunch, tropical and pure paleo versions now available. The pure paleo contains orange, almond and duck with added linseed, sunflower chips and is based around the paleo diet with no unprocessed foods and no…

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