Pet food retailer Fish4Dogs has donated three-tons worth of dog food to Birmingham Dogs Home (BDH), equivalent to 16,000 meals.
Unpacked by volunteers, it has been stored in a purpose-built container to maintain its 18-month shelf life while drawn down for use across its two centres that can home a combined total of 230 dogs at any one time.
The dry food has been used in packing trials to test quality assurance for stacking and transportation processes in the lead up to the company’s brand refresh later in the year.
BDH has been operating for 127 years and has rescued over 2,700 dogs and rehomed in the region of 1600 of them in new and loving forever homes.
Graham Smith, Fish4Dogs, CEO, said: “We have worked closely with Birmingham Dogs Home for some time now and know that the average cost of looking after each dog equates to more than £700.
“Some dogs will require greater care and attention than others, they may have a longer road to recovery and we want to give them the best possible start with a food which incorporates essential nutrients to assist recovery while being gentle for those recovering from illness or infirmity.”
Giles Webber, chief executive, BDH, added: “It is our long-held wish that one day there will be no need for a centre like ours and that through education and information, the generations to come will have a greater desire to cherish their canine companions.
“We are delighted that Fish4Dogs are on that journey with us. In addition, to the practical benefits that its food will give to the dogs in our care, we are united by a commitment to support animal welfare and ensure that every dog gets its chance to lead its best life.”