Pero wins at World Branding Awards

Pet food company Pero Foods has been awarded Best Dry Dog Food award at the World Branding Award in Vienna.

Winners were judged in three categories, brand valuation, consumer market research and public online voting.

Over 800 brands from 35 countries were nominated at this year’s awards, with over 60,000 votes coming from consumers around the world.

Jonathan Rees, director of Pero Foods, said: “We are incredibly honoured to have received this prestigious award for the second time, Pero has seen massive growth over the last couple of years and I’m delighted to see that all the hard work is paying off.”

Richard Rowles, chairman of the World Branding Forum, added: “This is a celebration of the hard work that goes into building great brands, as over 70% of the voting is done by consumers, winners of the awards clearly demonstrate that they’ve built strong brand loyalty among their customers and fans.”

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