Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Mar- 2021 -23 MarchManufacturers
Skinner’s celebrates 50 years by expanding Field and Trial range
Dog food manufacturer Skinner’s is celebrating 50 years of business by expanding its ‘Field and Trial’ range to also include wet food and treats. The new wet food range can be used as a topper to its current dry food range or can be given to pets as a complete…
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16 MarchManufacturers
Hill’s Pet Nutrition launches prescription dog food
Hill’s Pet Nutrition has announced the launch of its new ‘Prescription Diet Derm Complete’ food – the world’s first nutritional solution that is “clinically proven to tackle both food and environmental sensitivities in dogs”. With research by the group showing that 40% of vet visits by dogs are due to…
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10 MarchManufacturers
Assisi Pet Care acquires Town and Country Petfoods Ltd
Assisi Pet Care Ltd has acquired Town and Country Petfoods Ltd, for an undisclosed sum. Established in 1974 by the Parkinson family, Town and Country is based in Melton Mowbray, Leicestershire, where it has a 26 person team. It markets an extensive range of dog and cat foods and treats,…
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Feb- 2021 -24 FebruaryProducts
Nature’s Harvest unveils first brand re-design in a decade
Pet food brand Nature’s Harvest has unveiled a new design for its packing for the first time in 10 years. The packaging which aims to “celebrate the relationship between dog owners and their pets” is based on dog portraits of some of the most loved dog breeds in the United…
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23 FebruaryRetailers
Skinner’s unveils new look for Field and Trial range
Skinner’s has unveiled a new look for the expansion of its Field and Trial range to celebrate its 50th anniversary manufacturing dog food. The new look will feature 100% recyclable packaging and a new contemporary design. The manufacturer revealed it has been working with branding and design agency Big Fish…
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18 FebruaryManufacturers
Hownd launches plant-based superfood product
Hownd has announced the launch of ‘Hownd Plant Powered Superfood’, a nutritionally complete food product for adult dogs, which uses 100% plant-based ingredients. The group, which has produced cruelty-free, plant-based pet care products since 2015, said the launch comes as the vegan pet food industry is gaining momentum, and consumers…
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18 FebruaryRetailers
Wilsons Pet Food expands eco-friendly dog food range
Wilsons Pet Food has announced it is extending its range of eco-friendly dog food, following its successful launch last year. The new range’s aim is to contribute to environmental sustainability by reducing the use of plastic in the production of pet food product packaging. The range will include three new…
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17 FebruaryRetailing
Pet dietary supplements to see ‘impressive’ growth in 2021
With pet ownership becoming more widespread amid the pandemic, an ESOMAR-certified market research firm has projected the pet dietary supplements market to record “impressive growth” in 2021. According to a report by Future Market Insights, the market will reach a valuation of $3.78bn (£2.73bn) this year. Its study has also…
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16 FebruaryCharities
Burns set to feed hundreds of homeless dogs in 2021
Burns Pet Nutrition has announced its commitment to help feed hundreds of dogs living rough with their owners in 2021, as part of a new partnership with the charity Street Paws. The natural pet food company will support the Street Paws Dogs Champions Scheme, which aims to tackle the issues…
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8 FebruaryManufacturers
Mackle Petfoods and Naturo welcomes rising sales
For nearly 50 years, Mackle Petfoods have been creating high quality pet food at their family-owned farm and factories in County Armagh, Northern Ireland. The secret to their longevity in the industry? As well as sticking to their main principles of creating food to promote overall health and maintain a…
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