Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

May- 2021 -

19 May

Charities

Wilsons Pet Foods donates over 20,000 meals to rescue centres

Wilsons Pet Food has revealed it has donated over 20,000 meals to rescue centres across the country. The pet food brand originally launched its Wilsons to the Rescues campaign in 2019 to support dogs in need. Based in Scotland, Wilsons specialises in cold pressed and raw frozen dog food, using…
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17 May

Manufacturers

Clean deck dog treats provider Pawfect leads the field in freeze – dried thinking and makes its pet food debut

Until recently Pawfect Foods was probably best known for its extensive range of Himalayan chhurpi cheese treats, fruit Jerky (Nature’s Munch) and herbal infusions (Doggy’s Cuppa). NATURE’S FEAST (freeze-dried treats) However in early 2021 Pawfect extended its freeze-dried reach with a 5-strong, game-changing portfolio of all-natural, grain-free treats; three of…
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14 May

Manufacturers

Paleo Ridge launches revamped website

Paleo Ridge, an accredited producer of high-quality raw dog food, has announced the launch of a brand new, customer centric website, which features the tagline ‘Paleo Ridge – Your Dog’s Happy Place’. Specially designed with raw dog food customers and prospective customers in mind, the mobile optimised site incorporates a…
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12 May

Features

How can the raw pet food industry implement a more ethical approach to sourcing?

Consumer attitudes to how and what people feed their pets are rapidly changing. With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…
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Apr- 2021 -

30 April

Manufacturers

New ‘plant-based’ dog food launches in UK

A new vegetarian dog food brand has launched, which claims to “revolutionise” the plant based pet market. Noochy Poochy, was formulated by a vegan vet and an animal nutritionist, working in collaboration to ensure it provides a “nutritionally complete food, containing everything needed for a healthy dog”. By combining a…
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26 April

Manufacturers

Pooch and Mutt launches ‘wellness app’ for dogs

Pooch and Mutt, a UK dog food manufacturer, has launched its new ‘Calm and Relaxed’ wellness app to improve the mental health of the dogs. The app, which is available for free download on IOS, has four main features to focus on all areas of mental health and wellness, such…
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19 April

Business

Natural dog food company wins Dragon’s Den investment

A natural dog treat company has won a significant investment offer while appearing on the hit BBC television show, Dragon’s Den. Opie’s Emporium, a pet food company based in Glasgow, received an offer of £55,000 for a 35% stake in the company from businessman Tuker Suleyman while appearing on the…
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13 April

Appointment

Mackle Petfoods appoints new business development manager

Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
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8 April

Sponsored

Kennelgate relaunches online as PetsandFriends.co.uk

Almost a year ago now back in March 2020, East-Midlands-based pet store chain Kennelgate (an umbrella brand of Kennelpak) saw what a lot of other retailers did, a huge boom in online sales due to the coronavirus lockdown. However, even with over 40 years in the industry, e-commerce trading was…
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6 April

Manufacturers

Naturo Natural Pet Food launches national campaign

Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…
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