Manufacturers

Paleo Ridge launches revamped website

The new site includes comprehensive raw feeding advice to help dog owners safely choose the best and most appropriate raw food diet for their dogs

Paleo Ridge, an accredited producer of high-quality raw dog food, has announced the launch of a brand new, customer centric website, which features the tagline ‘Paleo Ridge – Your Dog’s Happy Place’.  

Specially designed with raw dog food customers and prospective customers in mind, the mobile optimised site incorporates a “brand new look and feel”, as well as live product filters, an easy to use checkout function and information and advice to help pet owners find the perfect product for their pets.

The new site also includes comprehensive raw feeding advice to help dog owners safely choose the best and most appropriate raw food diet for their dogs. A number of developments across the website also help new customers find all the information they need when considering a switch to raw.  

Its advice section includes a ‘why feed raw’ segment with six key reasons for switching, FAQs and case studies and articles from inhouse experts and guest bloggers, including advice from specialist pet nutrition expert Dr. Conor Brady.  

Paleo Ridge said its updated product pages on the new website help “lead the industry in terms of transparency of product ingredients and ethical sourcing”.  

Customers can reportedly see key product benefits, a short and full description of products, ingredients, nutritional analysis, a delivery guide, hygiene instructions and a packaging guide to help customers plan their freezer space. 

The website recently won three CSS Design Awards including Best UI Design, Best UX Design and Best Innovation. The CSSDA is an international web design award platform that showcases the very best in digital design. The website was also nominated for the Awwwards site of the day, won a score of 7.3 on the CSS Winner Awards, and won a nomination for the Favourite Website Awards.

Tyler Daly, managing director of Paleo Ridge says: “At Paleo Ridge we want all our customers to access the highest quality products as well as the most up to date advice to help them feed and choose raw with ease. 

“Our new website delivers the best possible customer experience, providing informative and accessible advice to dog owners as well as features to help customers find products that suit their dog preferences and needs. The launch follows a year of significant investment in our brand including the introduction of a new logo and new product packaging.”  

He added: “We are committed to continuing to evolve our brand and our business as one of the UK’s leading providers of outstanding quality, ethically sourced raw pet food products”. 

Will Green, ecommerce marketing manager said: “Our vision was to create a website that is truly customer-focussed and that represents the quality of the company and our products. As well as including all the favourite features of the old site, we have introduced plenty of new capabilities that enhance our customer’s experience”. 

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