This success is in addition to a “thriving” retail and pet trade performance, which saw it launch into the Canadian market at the end of last year to add to its global portfolio. Naturo is now sold in 18 countries worldwide.
The group is operated under a family run company, Mackle Petfoods, in Co. Armagh, Northern Ireland, which welcomed success and expansion for the brand.
The current campaign focuses on the message “It’s only natural to care” and “captures moments of caring between dogs and owners in everyday life”.
Marketing manager Claire McNally said: “We are ecstatic to release our latest campaign, following the success of our two digital campaigns in 2020, which seen over 52 million impressions and a 607% increase in daily website visits. Our messaging relays not only the natural bond held between pet parent and dog, but the 100% natural properties of our dog food.
“With a huge hike in pet ownership over the past year, more and more people around the UK and Republic of Ireland will be able to identify with the small acts of caring and kindness we demonstrate in our latest campaign.”