Industry News

Eukanuba celebrates extraordinary dogs at The National Pet Show

Thousands of animal lovers are expected to attend to The National Pet Show at ExCel London on May 7-8. Eukanuba, the sponsor of the SuperVet Live Tour, will be at the show, educating dog lovers about the importance of providing dogs with tailored nutrition and appropriate care to help them live a long,…

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Cats go wild for DREAMIES™ in new campaign

Mars brand DREAMIES™ brand has launched a new campaign. PACKATTACK™ is inspired by online pictures and videos of real cats tearing into packs of treats. DREAMIES™ has called upon consumers to share their own PACKATTACK™ experiences. Clementine Wilding-Taylor, senior brand manager at Mars Petcare said: “Pack Attack is a fun campaign based on a real-life…

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Royal Veterinary College launches revolutionary Pet Diabetes App

The Royal Veterinary College (RVC) has launched a revolutionary Pet Diabetes App, which not only brings diabetes management in animals into the 21st century but also helps to aid continual research into the condition. The App was developed with the kind support of the Rumba Foundation. The free App, designed by…

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Hertfordshire’s illegal puppy trade

The bodies of more than a dozen puppies have been discovered dumped in Hogg End Lane, St Albans, over the course of several months. The RSPCA was called on February 27, after a member of the public spotted the bodies on the verge. An animal collection officer (ACO) attended the scene and found…

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New mini chicken from Arden Grange

Arden Grange has launched a mini version of its fresh chicken and rice adult dog food. The new product is available in 2kg and 6kg bags, and has the same recipe as the ‘Adult – with fresh chicken and rice’ diet. The smaller kibble is created for smaller breeds which may struggle with larger sized…

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Wagg Foods receives bronze accreditation from Investors in the Environment

Independent dried pet food producer Wagg Foods has received Bronze Accreditation from Investors in the Environment (iiE).  The Investors in the Environment Bronze standard requires legal compliance, the accurate recording and monitoring of environmental issues and resources, setting targets to reduce environmental impact and undertaking crisis planning. “Congratulations to Wagg…

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Benyfit Natural launch new Premium Blend range

  Benyfit Natural has launched a new Premium Blend combining a range of novel proteins which are not only low in fat but are also kind to the digestive system. The company’s founder is Ben Van Praagh developed the recipes when he was looking at ways to improve the condition of his own dogs…

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God Save the Corgi treats celebrate Queen’s 90th birthday

DTC (The Dog Treat Company) is celebrating the Queen’s 90th birthday with the introduction of a new treat called God Save the Corgi. DTC founder Joe Halliwell commented, “For us the Queen’s 90th seemed the perfect celebration to raise awareness for such an enigmatic blue-blooded breed, courtesy of some suitably…

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More sausage flavours from Cotswold RAW

Cotswold RAW has expanded its dog food range with two new flavours: Beef & Tripe and Turkey. Co-founder Chris Brierley said: “Turkey was the perfect next chapter in the Cotswold RAW tale because we are only too aware that despite its unrivalled versatility chicken isn’t always the answer. “From time…

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Purina launches natural dog food range

NESTLÉ® PURINA® has launched its first natural dog food range. BEYOND® is dry dog food brand made with selected natural ingredients. BEYOND consists of two sub-brands, Simply 9 which contains nine selected natural key ingredients and the nutrient-dense Superfood Blend, with three different recipes. BEYOND is a complete, balanced food that…

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