Industry News
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Mar- 2017 -8 March
Vet nurse scoops double award
A Middlewich veterinary nurse has won a double award for helping obese pets loose weight. Katie Hartnoll, head veterinary nurse at Abbeycroft Veterinary Centre in Northwich, will head to a awards ceremony in Kidderminster later this month to receive her trophies. The overall winner will also be revealed at…
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8 March
Dog Rocks rebrands as Podium Pet Products
Dog Rocks UK Distribution Ltd. has rebranded as ‘Podium Pet Products’. The name change reflects the company’s broader ambition and commitment to growth within international pet markets. CEO Carina Evans said: “Our overarching brand – Podium Pet Products – allows us to strengthen our portfolio and emphasise our commitment to…
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7 March
US pet food company partners with Tesco
US chilled pet food brand Freshpet is working in partnership with Tesco. Freshpet’s range of fresh, natural, less-processed pet food will be available in 300 Tesco stores nationwide, merchandised in unique Freshpet branded chiller cabinets for the pet aisle . Freshpet Co-Founder and Europe’s MD, Cathal Walsh explains: “Freshpet started ten…
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7 March
Forthglade investor backs Pet Food UK
Piper is investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the UK. Today, the Pet Food UK brands are sold…
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6 March
PetSavers offers research grants to vets
PetSavers will release an additional £140,000 in grants to help vets to unlock their ‘inner researcher’, as part of the BSAVA’s 60th anniversary celebrations. The generous gift from the BSAVA’s charitable division will fund four Masters by Research projects, giving vets with enquiring minds the opportunity to investigate aspects of clinical…
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6 March
UK launch for AniForte
German pet brand AniForte is launching in the UK. The brand will cater for the rising numbers of pet owners seeking natural diets for their pets in the UK. AniForte is launching its online shop today with a range including both foods and supplements for dogs, cats and horses. The UK market…
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6 March
Animology launches colour enhancing dog shampoo
Animology has added to its multi-award winning product range. The brand has announced the launch of a unique colour enhancing dog shampoo – True Colours. True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat. Specialist shampoos for white or black dogs…
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3 March
Wildwash launch new flea repellent products
Wildwash is introducing two new natural flea repellent products at Crufts this year. After spending the last year researching natural ingredients with insect-repellent qualities from all over the world, WildWash has developed a solution to protect against fleas. WildWash has chosen ingredients from four continents that have been selected as the…
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3 March
Vital Pet Products sold for over £12m
Vital Pet Products (‘VPP’) has been acquired by The Subura Group (‘SG’) for the sum of £12.8m. The company, which was formerly owned by the Steuart family, passed into new ownership at 2pm on March 1. The acquisition is expected to deliver efficiency throughout the supply chain, benefiting both retailers and suppliers. Pet…
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3 March
JAMES WELLBELOVED® TV ad promotes brand exclusive to specialist pet stores
JAMES WELLBELOVED®’s first ever TV advertising campaign launches on March 9 2017. The premium pet food brand will spend a total of 20 weeks on air during 2017. The initial six week burst is timed to coincide with Crufts. The ad will air during the TV final on Channel 4.…
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