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Forthglade investor backs Pet Food UK

Piper is investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands.

Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the UK.
Today, the Pet Food UK brands are sold in more than 1,500 stockists in the UK including Pets At Home, Jollyes, Tesco and a large number of independent pet food specialists.

With revenue exceeding £10m, the company is set to continue its rapid growth both in the UK and internationally.
Piper previously invested in Forthglade in 2015. It is the final investment from Piper’s £107m, fifth fund.

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As part of the deal, Mark Escolme joins as chairman. Previously at Spillers, SC Johnson and Findus, he was most recently the driving force behind the successful growth of Gü Puddings.

Paul Hunter, managing director of Pet Food UK, said: “We had a number of opportunities for investment, but selected Piper because of its deep knowledge and understanding of the sector and ability to help us accelerate and manage our growth successfully.

“We’ve already started working with the Piper team and look forward to using their expertise in brand marketing, international sales, ecommerce and team development to help us grow.”

Libby Gibson, of Piper, said: “The £250m natural pet food market continues to be an area of high growth as consumers are increasingly and justifiably concerned about what they are feeding their pets.
“Backing the team behind Barking Heads, one of the leading premium natural dry pet food brands, complements our investment in Forthglade which is focused on the premium natural wet food sector. Both investments demonstrate our commitment to finding market leading brands in sectors we believe have significant growth potential. The two businesses will continue to be run independently.”

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