Piper is investing \u00a35m into Pet Food UK, the\u00a0company behind the Barking Heads, Meowing Heads and\u00a0AATU brands.\r\n\r\nBarking Heads for dogs and Meowing Heads for cats are\u00a0predominantly dry premium natural pet food ranges formulated with the highest\u00a0quality ingredients sourced from the UK.\r\nToday, the Pet Food UK brands are sold in more than\u00a01,500 stockists in the UK including Pets At Home, Jollyes, Tesco and a large\u00a0number of independent pet food specialists.\r\n\r\nWith revenue exceeding \u00a310m, the company is\u00a0set to\u00a0continue its rapid growth both in the UK and internationally.\r\nPiper previously invested in Forthglade in 2015. It is the final investment\u00a0from Piper\u2019s \u00a3107m,\u00a0fifth fund.\r\n\r\nAs part\u00a0of the deal, Mark Escolme joins as chairman. Previously at Spillers, SC Johnson\u00a0and Findus, he was most recently the driving force behind the successful growth\u00a0of\u00a0G\u00fc\u00a0Puddings.\r\n\r\nPaul Hunter, managing director of Pet Food UK, said: "We had a number of opportunities for investment, but selected Piper because of\u00a0its deep knowledge and understanding of the sector and ability to help us\u00a0accelerate\u00a0and manage our growth successfully.\r\n\r\n"We\u2019ve already started working\u00a0with the Piper team and look forward to using their expertise in brand\u00a0marketing, international sales, ecommerce and team development to help us\u00a0grow."\r\nLibby Gibson, of Piper, said: "The \u00a3250m natural pet\u00a0food market continues to be an area of high growth as consumers are increasingly\u00a0and justifiably concerned about what they are feeding their pets.\r\n\r\n"Backing the\u00a0team\u00a0behind Barking Heads, one of the leading premium natural dry pet food\u00a0brands, complements our investment in Forthglade which is focused on the\u00a0premium natural wet food sector. Both investments demonstrate our\u00a0commitment to\u00a0finding market leading brands in sectors we believe have significant growth\u00a0potential. The two businesses will continue to be run independently."