Industry News
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Aug- 2025 -29 August
Purina Institute publishes new pet nutrition guide for vets
The Purina Institute has launched a new handbook aimed at helping veterinary professionals provide nutritional advice for healthy dogs and cats. The Handbook of Canine and Feline Well-Pet Nutrition is a free, product-agnostic digital resource created with input from 54 experts across 20 countries. It covers topics such as nutrient…
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29 August
Purina Europe appoints new CEO
Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…
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28 August
Omni seeks ‘dog breath inspector’ to test new supplement
Pet health brand Omni is offering £9,000 to a UK dog owner willing to monitor their pet’s breath daily for 12 weeks to test a new supplement. The company, founded by vets, is looking to appoint its first “dog breath inspector”. The successful applicant will be sent a supply of…
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28 August
Pedigree Wholesale north sales team manager John Newbury dies
Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…
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27 August
Jollyes unveils KatKin partnership
Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…
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27 August
Butternut Box and Surrey Uni launch research on fresh dog food
Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing. Research will be carried…
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26 August
Brit Premium by Nature launches collagen chewable treats for dogs
Brit Premium by Nature has introduced a new range of collagen-based chewable treats, designed as an alternative to traditional rawhide products. The treats, available as sticks, hollow tubes and waves, include a variant filled with turkey meat for added flavour and nutritional value. Made with up to 70% bovine collagen,…
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26 August
Protexin launches new online hub
Protexin has launched a new online hub, delivering 30 years of science-backed expertise and trusted gut health products directly to pet owners. With the launch of its new platform, consumers can now purchase Protexin products directly. Alongside the launch, Protexin has refreshed some of its most trusted products. Alongside the…
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22 August
Scottish SPCA reports surge in demand and growing community impact
The Scottish SPCA has highlighted a sharp rise in demand for its services alongside increased engagement with its community-based initiatives in its 2025 mid-year report. Between January and June, the Society recorded a 19.5% rise in calls to give up pets, a 62.5% increase in foster placements, and delivered more…
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22 August
Puppies.co.uk calls for national licensing laws on puppy trade
Puppies.co.uk has called for new national licensing laws to crackdown on the criminal puppy trade and unsafe rescues. The company sent Freedom of Information requests to metropolitan borough councils and found they received over 200 reports of illegally imported pets. Many dogs arriving from countries such as Romania, Ukraine and…
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