Animology has added to its multi-award winning product range. The brand has announced the launch of a unique colour enhancing dog shampoo \u2013 True Colours.\r\n\r\nTrue Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog\u2019s coat. Specialist shampoos for white or black dogs are widely available. However, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours.\r\n\r\nGroup55\u2019s managing director, Stephen Turner, commented; \u201cWe are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector. Following the global success of our unique \u2018Fox Poo\u2019 shampoo it is testimony to our R&D programme that we can launch another \u2018game changer\u2019 in such a competitive market sector. \r\n\r\n"All our consumer research suggests True Colours will quickly become a best seller which means our retail partners can confidently stock the shampoo in the knowledge that it will sell.\u201d\r\n\r\nThe news of the new addition to the Animology range coincides with the vibrant re-brand of the full Animology range that was revealed last week.\r\n\r\nAnimology True Colours is available in\u00a0250ml SRP \u00a35.50.\u00a0For more information, or to order visit www.animology.co.uk. Alternatively email firstname.lastname@example.org.