Industry News
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Jan- 2019 -23 January
Eukanuba releases children’s book celebrating canine companionship
Pet food brand Eukanuba has released A Pawfect Pair, a children’s story book that celebrates the benefits of people living life together with their dogs. The story follows the adventures of the brand’s Live Life Well Together ambassadors, 17 year old Roxy Carr and her Cockapoo, Poppy, as they search…
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23 January
Naturediet’s eco-packaging range extended
The Naturediet Feel Good range of healthy, 100 percent British made wet food for dogs has introduced a new smaller 200g pack for small breeds, available to purchase from late February. Naturediet have also recently launched their Purely range in the new eco-conscious packs. The Purely range is a simple…
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23 January
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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22 January
Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row
Pet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently attempted to ban its adverts claiming cartons were more environmentally friendly than cans. The MPMA have said that it feels Pooch & Mutt’s claims are not true and…
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22 January
Mars Petcare launches ‘ancestral’ pet food range
Mars Petcare UK has launched CRAVE, a new “super premium” ancestral pet food brand which is inspired by the food wildcats and wolves would naturally eat in the wild. CRAVE recipes are high in protein with high animal content (60 percent animal content in dry and 65 percent in wet),…
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21 January
Water therapy helps former Crufts winner walk again
A former winner at Crufts has regained the ability to walk following life-changing hydrotherapy rehabilitation to treat a serious leg injury. Border Collie Tiegen’s show career was cut short after she suffered an injury to her cruciate ligament while training. Her owner’s thought the 12 year old would never be…
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21 January
Vets Now staff use £200,000 fund to help critically-ill pets over festive period
Vets Now has used its £200,000 Angel Fund allowance over the festive period to help critically-ill pets who might otherwise have been put to sleep. The fund is the biggest of its kind in the profession, and was launched last year to help vets provide emergency care to animals whose…
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18 January
Threat claims made by Pooch & Mutt are ‘not true’, says MPMA
The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the company’s claims were “not true” and instead, it had asked Pooch &…
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18 January
Forthglade reveals new recipes for 2019
Devon-based dog food manufacturer, Forthglade, has expanded its range of 100% natural, grain-free complete meals with two new recipes for 2019. Designed for sensitive tummies, Forthglade’s new chicken recipe includes nutrient-dense liver, providing vitamins and minerals which are essential to health; whilst the sardines meal is said to be protein…
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18 January
Candioli Srl acquires Vetark Products
Italian pharmaceutical company Candioli Srl has acquired British pet health and vitamin supplements firm Vetark Products to expand its reach across Europe. The change of ownership will see Vetark Products sitting under its new parent company Candioli Srl, with both companies expecting to benefit from the increased international presence. With…
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