Manufacturers

IPN’s Wagg brand launches first foray into wet food

Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand.

Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled new packaging as part of a £500,000 re-launch.

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