Wet Food

IPN’s Wagg brand launches first foray into wet food

Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…

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Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row

Pet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently attempted to ban its adverts claiming cartons were more environmentally friendly than cans. The MPMA have said that it feels Pooch & Mutt’s claims are not true and…

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Fish4Dogs helps rescue charity on ‘Do The Right Thing’ TV programme

Fish4Dogs has helped a rescue charity that was fleeced of its finances by a “bogus volunteer” who was subsequently jailed for six years. K9 Crusaders, based near Truro, Cornwall, had between £88,000 and £200,000 stolen from its funds by a “career criminal”. The charity’s founder Sue Smith appeared on Channel…

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Edgard and Cooper releases new additions to dog food range

Healthy pet food company Edgard & Cooper has updated its dog food offering and unveiled a brand refresh. The updates come as the brand revealed a new listing on Amazon (8 October), increased distribution and a focus on the UK market. The company has responded to growing consumer demand with…

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Royal Canin launches new wet food range

Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats. The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides…

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Mars Petcare launches ‘clean eating’ pet food brand

Mars Petcare UK has launched Nutro, a new premium pet food brand which uses its “feed clean” philosophy, to bring the clean eating trend to cats and dogs. Nutro’s Wild Frontier line claims 70 percent of its ingredients are sourced from animals and the range is said to be high…

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Laughing Dog moves to recyclable white trays

Wet dog food producer, Laughing Dog, has announced a move from black to white recyclable trays for its grain free wet complete recipes. With all its mixer meals already in 100 percent recyclable packaging, moving from black polypropylene trays to white is an important step in the company’s on-going commitment…

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European pet food market value to rise to £21.4bn

New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021. The growth is said to be due to owners who are willing to spend more on premium pet food in order to improve the health of their pet. According to…

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Essentia launches clean label proteins for premium pet treats

Global ingredients manufacturer Essentia Protein Solutions is targeting the premium pet food market with a new natural range of clean label meat-based proteins for pet food manufacturers. Essentia’s new brands are designed to deliver protein enrichment, taste enhancement, yield and texture improvements for any dog and cat food. Crucially, the…

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Lifetime Achievement Award given to John Burns

Veterinary surgeon and business owner, John Burns of Burns Pet Nutrition has taken home the Lifetime Achievement Award at the Swansea Bay Business Awards. John launched Burns Pet Nutrition back in 1993 while working as a vet in practice. Believing diet to be the primary cause of many pet ailments…

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