Wet Food
This coverage explores the wet food segment within the UK petcare industry, focusing on its relevance to retailers, wholesalers, distributors, and supply chain operators. Pet Gazette reports on product innovations, nutritional trends, consumer preferences, and category performance, as well as developments from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category growth strategies, and competitive positioning in the wet pet food market.
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Jan- 2019 -31 JanuaryManufacturers
Edgard & Cooper expands into cat food
Healthy pet food company Edgard & Cooper has announced it is launching a cat food range, built on the same three key principles as its range for dogs: fresh, tasty and with fresh meat, made and sourced ethically and driving 10% of profits to charity. The addition of the range…
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23 JanuaryCurrent Affairs
Naturediet’s eco-packaging range extended
The Naturediet Feel Good range of healthy, 100 percent British made wet food for dogs has introduced a new smaller 200g pack for small breeds, available to purchase from late February. Naturediet have also recently launched their Purely range in the new eco-conscious packs. The Purely range is a simple…
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23 JanuaryManufacturers
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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22 JanuaryManufacturers
Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row
Pet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently attempted to ban its adverts claiming cartons were more environmentally friendly than cans. The MPMA have said that it feels Pooch & Mutt’s claims are not true and…
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9 JanuaryCharities
Fish4Dogs helps rescue charity on ‘Do The Right Thing’ TV programme
Fish4Dogs has helped a rescue charity that was fleeced of its finances by a “bogus volunteer” who was subsequently jailed for six years. K9 Crusaders, based near Truro, Cornwall, had between £88,000 and £200,000 stolen from its funds by a “career criminal”. The charity’s founder Sue Smith appeared on Channel…
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Oct- 2018 -8 OctoberManufacturers
Edgard and Cooper releases new additions to dog food range
Healthy pet food company Edgard & Cooper has updated its dog food offering and unveiled a brand refresh. The updates come as the brand revealed a new listing on Amazon (8 October), increased distribution and a focus on the UK market. The company has responded to growing consumer demand with…
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Sep- 2018 -12 SeptemberManufacturers
Royal Canin launches new wet food range
Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats. The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides…
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4 SeptemberManufacturers
Mars Petcare launches ‘clean eating’ pet food brand
Mars Petcare UK has launched Nutro, a new premium pet food brand which uses its “feed clean” philosophy, to bring the clean eating trend to cats and dogs. Nutro’s Wild Frontier line claims 70 percent of its ingredients are sourced from animals and the range is said to be high…
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Aug- 2018 -21 AugustManufacturers
Laughing Dog moves to recyclable white trays
Wet dog food producer, Laughing Dog, has announced a move from black to white recyclable trays for its grain free wet complete recipes. With all its mixer meals already in 100 percent recyclable packaging, moving from black polypropylene trays to white is an important step in the company’s on-going commitment…
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Jun- 2018 -29 JuneBusiness
European pet food market value to rise to £21.4bn
New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021. The growth is said to be due to owners who are willing to spend more on premium pet food in order to improve the health of their pet. According to…
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