Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats.
The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides a “complete diet without compromising on size health nutrition benefits.”
Wet dog food sales are currently limited in the specialist pet trade with greater prominence seen in the grocery channel – but the company says there is “huge growth opportunity” for wet food with the category’s current worth of £314m.
The new nine product range is available for Mini, Medium and Maxi dogs in puppy, adult and ageing in a chunks in gravy format.
Jason Comber, Royal Canin’s category manager, said: “Wet food is still under-stocked in the specialist pet sector yet research shows that 62 percent of dog owners feed wet, but only 20 percent of specialist trade shoppers buy dry and wet together. The new wet offering is the ideal way to take advantage of this, appealing to both existing dry pet food purchasers but also encouraging new owners to buy in to the brand.”
Ben Hurley, Royal Canin’s retail manager added: “We believe this is a great opportunity for our specialist pet trade partners to upsell wet alongside dry, adding more value to shopping baskets but also providing pet owners with a, complete and tailored nutritional solution for their pet that they can be assured does not compromise on nutritional precision.”
Royal Canin Size Health Nutrition Wet pouches have been available since 10 September 2018, accompanied by a variety of in-store point of sale to support retailers.