Product Range
A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.
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Aug- 2025 -20 AugustManufacturers
Pets Choice opens first factory outlet in Blackburn
Pet food manufacturer Pets Choice has opened its first factory outlet store in Blackburn, offering clearance deals across its product range. The store, branded Pet Range, stocks food, treats, toys and wildlife products. Located on Whitebirk Industrial Estate, it marks the company’s first move into physical retail. Pets Choice said…
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15 AugustBusiness
Inspired Pet Nutrition to acquire Ultra Premium Direct
Inspired Pet Nutrition (IPN) has announced that it has entered into exclusive discussions with Eurazeo regarding the sale of Ultra Premium Direct (UPD). Founded in 2013, UPD has established itself in the French premium pet food market and is now recognised as the top D2C online brand in the segment…
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5 AugustRetailers
Landguth marks green milestone with new product and packaging
Pet food manufacturer Landguth has announced three new developments aimed at boosting its sustainability and expanding its product range. The Germany-based company, which produces super premium private label wet pet food, has switched to using only renewable electricity. The move will keep its operations CO2-neutral until at least the end…
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Jul- 2025 -4 JulyManufacturers
DotDotPet partners with Jollyes to promote full range
DotDotPet has announced that its full product range is now available in Jollyes Pet Stores across the UK. The new retail partnership means DotDotPet’s growing range of wellness supplements, calming shampoos and eco-conscious accessories will now be available both in-store and online via the Jollyes website. The news follows the…
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Jun- 2025 -4 JuneRetailers
Ceva Animal Health launches new Douxo Spa range
Ceva Animal Health has unveiled a new pet grooming product range, Douxo Skin and Coat Spa. According to Ceva, over 50% of pet owners consider their pets as integral family members akin to children, driving a significant shift toward investment in premium products that safeguard their well-being. As a result,…
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Apr- 2025 -17 AprilRetailers
Sera acquires Interpet aquatic brands
Aquarium care and fishkeeping brand Interpet has signed an asset purchase agreement with aquatic products manufacturer Sera GmbH to transfer ownership of the Interpet, Blagdon, and Aquagarden aquatic brands. With over a century of combined experience, Sera will bring its strong market presence in Europe alongside its food and care…
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14 AprilRetailers
Charlie The Vet secures listing with Pedigree Wholesale
PIF member Charlie The Vet has secured a new wholesale listing with Pedigree Wholesale, increasing access to its first aid products through independent pet retailers across the country, in support of this National Pet First Aid Awareness Month From at-home care to on-the-go essentials, the Charlie The Vet product range…
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4 AprilRetailers
Nova Dog Chews launches new 1kg ranges
Nova Dog Chews, a provider of natural dog treats, has announced the expansion of its product range with the launch of new 1kg Sausages, Burgers, and Meaty Sticks. Designed to provide “convenience and variety” for both retailers and dog owners, these new pack sizes are natural, grain-free, and gluten-free treats.…
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Mar- 2025 -25 MarchRetailers
Our Pets Life secures £300k investment to drive global expansion
Manchester-based premium pet products retailer Our Pets Life (OPL) has secured £300,000 in funding, led by GC Angels alongside private investment from crowdfunding platform Seedrs. The investment aims to fuel OPL’s ambitious plans to expand internationally, develop exclusive brands, and reach more pet owners worldwide. With UK pet owners spending…
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Feb- 2025 -28 FebruaryCharities
Herbal Dog Co supports Newcastle Dog and Cat Shelter
Herbal Dog Co has announced that it has donated £1,400 to Newcastle Dog and Cat Shelter as its charity partner. In December, the company pledged to donate £1 from every sale of their Christmas scent to Newcastle Dog and Cat Shelter. As a result, the company was able to present…
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