Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Jun- 2016 -7 JuneCurrent Affairs
Mars Petcare launches Dreamies Snacky Mouse
Mars PetCare has launched Dreamies Snacky Mouse, an interactive snacking treat and toy for cats. The limited edition mouse-shaped wobble toy has been designed to dispense DREAMIES™ treats as cats bat, tap, pounce and play with it. Snacky Mouse™ aims to encourage cat play and interaction with owners. “We know that…
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Apr- 2016 -26 AprilEvents
Mars Petcare partners with Tesco for charity fundraiser
Mars UK has chosen to partner with supermarket chain, Tesco, for National Pet Month 2016. Mars Petcare UK has decided to team up with the retail giant to raise money for a number of animal charities. Working with the Association of Dogs and Cats Homes (ADCH), the two companies have arranged a joint in-store and online…
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20 AprilCurrent Affairs
Cats go wild for DREAMIES™ in new campaign
Mars brand DREAMIES™ brand has launched a new campaign. PACKATTACK™ is inspired by online pictures and videos of real cats tearing into packs of treats. DREAMIES™ has called upon consumers to share their own PACKATTACK™ experiences. Clementine Wilding-Taylor, senior brand manager at Mars Petcare said: “Pack Attack is a fun campaign based on a real-life…
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13 AprilTrade Organisations
Peter Kersh named as the PFMA’s new Chairman
The Pet Foods Manufacturers’ Association (PFMA) has welcomed a new Chairman. Peter Kersh is the managing director of World Feeds, the specialist fish food manufacturer based in South Yorkshire. Mr Kersh will take over from Mary Sharrock of Nestlé Purina Petcare following her completion of two successful years in the role.…
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1 AprilCurrent Affairs
Vets urged to support Rabbit Awareness Week
Veterinary practices are being called upon to sign up for Burgess Pet Care RAW campaign when it attends the British Small Animal Veterinary Associations (BSAVA) congress in Birmingham on April 7-10. “Up to 57 percent of rabbits live alone and we believe this number is still too high and are urging…
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Feb- 2016 -26 FebruaryEvents
Dates announced for Rabbit Awareness Week
Rabbit Awareness Week (RAW) celebrates its tenth anniversary in 2016. The event, which takes place from June 18 to 26, will involve veterinary practices and the pet industry in a campaign to raise awareness of the importance of rabbit companionship. The week will be led by pet food manufacturer Burgess Pet Care alongside the…
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17 FebruaryManufacturers
New sales account manager for Benyfit Natural
Benyfit Natural is set to expand its retail operations with the appointment of a new sales account manager. BARF diet specialist, Benyfit Natural, has welcomed Alex Light to its team. Alex will be responsible for looking after the needs of Benyfit’s retailers and stockists and will also be helping to further…
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Jan- 2016 -25 JanuaryManufacturers
Dreamies™ updates pack design
Mars Petcare has announced the launch of a complete pack redesign for Dreamies™. The new packaging aims to draw-in customers with bright colours, an updated logo and redesigned cat character. Dreamies™ has also re-launched its bulk pack. Following a successfull US launch the brand’s 110g offering will be placed 180g bulk…
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22 JanuaryEvents
Mars Petcare receives two products of the year awards
Mars Petcare UK is celebrating following the annual Product of the Year Awards. The company received recognition for the WHISKAS® Pouch and PEDIGREE® Dentaflex. Product of the Year is the world’s largest consumer-voted annual award for product innovation. Tom Lindley, Marketing Director at Mars Petcare UK said: “We are proud that our continued focus on innovation…
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11 JanuaryManufacturers
Bob Martin acquires Care business from Nestlé Purina in Europe
Family-run pet healthcare business, Bob Martin, has reached an agreement with Nestlé Purina. Bob Martin purchased the Nestlé Purina PetCare business, which manufactures and sells a range of small animal pet food and pet accessories. The sale was completed on January 1 2016. Bob Martin acquires manufacturing, distribution and salesforce capabilities…
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