The\u00a0Pet Foods Manufacturers\u2019 Association (PFMA) has welcomed a new Chairman. Peter Kersh is the managing director of World Feeds, the specialist fish food manufacturer based in South Yorkshire.\r\n\r\nMr Kersh will take over from Mary Sharrock of Nestl\u00e9 Purina Petcare following her completion of two successful years in the role.\r\n\r\nMr Kersh became involved in World Feeds to pioneer fish nutrition, improve the way fish are fed in aquariums and to further develop the industry. He brings 11 years\u2019 experience in the aquatics sector and he will be the first PFMA Chairman with an aquatics background.\r\n\r\nMr Kersh said: \u201cMy aims as Chairman of the PFMA are to continue the success and hard work of Mary Sharrock, previous chairman, in developing an organisation which very positively represents its members and is at the forefront of the pet food industry, to develop our role in FEDIAF, the European Federation, and to increase awareness of fish and other small animals (not to the detriment of dog and cat I hasten to add!).\u201d\r\n\r\nHe continued: \u201cThere are some major issues on the table \u2013 sustainability, obesity, education \u2013 which we need to continue to address pro-actively which is the very essence of the PFMA. Representing a small member company and in a minority animal sector I\u2019m very proud and honoured to be Chairman of an ever developing organisation which is the PFMA.\u201d\r\n\r\nMichael Bellingham, PFMA Chief Executive, and his team look forward to working with Mr Kersh.