Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2018 -8 OctoberManufacturers
Edgard and Cooper releases new additions to dog food range
Healthy pet food company Edgard & Cooper has updated its dog food offering and unveiled a brand refresh. The updates come as the brand revealed a new listing on Amazon (8 October), increased distribution and a focus on the UK market. The company has responded to growing consumer demand with…
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4 OctoberAwards
Burns Pet Food announces winner of ‘golden ticket’ campaign
Welsh pet food company, Burns Pet Nutrition, has announced the winner of its competition to win a year’s supply of free dog food, in celebration of its 25th anniversary as a business. Four-year-old Border Collie Jasper, from Oxfordshire, is the latest winner of the competition, after his owner found a…
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3 OctoberManufacturers
FEDIAF releases new guidelines for cat and dog food
The European Pet Food Industry Federation has released new Nutritional Guidelines for cat and dog food at the 22nd European Society of Veterinary and Comparative Nutrition (ESVCN) Congress in Munich. Speaking to roughly 100 veterinarians, scientists, nutrition experts and students, Dr Thomas Brenten, chair of the FEDIAF Nutrition and Analytical…
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Sep- 2018 -26 SeptemberManufacturers
IAMS uses ‘largest media campaign’ to launch new IAMS for Vitality range
IAMS has used its “largest media campaign” to launch its new IAMS for Vitality range, the launch will include the sponsorship of Crufts along with TV, digital and social advertising. The pet food manufacturer says IAMS for Vitality is the “next evolution” of the brand’s ProActive Health, with what it…
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25 SeptemberAwards
Lifetime achievement for James & Steel as Group 55 sees double win at PetQuip awards
John James from pet accessories and treats company James & Steel was given a lifetime achievement award at this year’s PetQuip Awards ceremony. The event took place at the PATS Telford trade show on 23 September and was presented by Pat Flynn, PetQuip trade association manager and Amanda Sizer Barrett…
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24 SeptemberConsumers
Wagg unveils new packaging as part of major rebrand
UK dry dog food brand, Wagg, is relaunching its entire range of dog food in a bid to help it stand out and attract new customers while driving sales amongst existing ones. IPN, the owner of the Wagg brand, has invested £500,000 in relaunching the packaging to ensure it conveys…
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18 SeptemberManufacturers
Arden Grange launches Sensitive grain free puppy and senior diets
Pet food manufacturer has extended its Sensitive dog food range with the addition of ‘Puppy/Junior’ and ‘Light/Senior’ life stage varieties. The new grain free diets contain fresh ocean white fish and potato, which is said to be highly digestible and suitable for dogs with dietary allergies or intolerances. Both life…
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17 SeptemberManufacturers
Worcester-based inventor secures Dragons’ Den investment
Worcester-based pet product inventor, Peter Hill, was seen securing an investment on BBC programme Dragons’ Den on Sunday 16 September for his innovative pet products ‘Pedaldish’ and ‘Katfone.’ Deborah Meaden made a £30,000 offer to Hill for a 33 percent stake in his company, which he agreed upon. Hill designed the Pedaldish,…
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14 SeptemberManufacturers
Forthglade to offer new puppy pack
Pet food manufacturer Forthglade has announced a new puppy pack. Each package will include a selection of natural wet and dry food, training treats and a practical guide with expert nutrition advice. Forthglade said it launched the package following research which found over half of Brits said they were unprepared…
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12 SeptemberManufacturers
Royal Canin launches new wet food range
Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats. The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides…
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