The companies are: Poppy’s Picnic, the raw pet food company of Dragon’s Den fame; Daly Partners, another member for the dedicated PFMA Raw Producers Group; Frozzys, producers of a lickable frozen yogurt for dogs and Thunderbrook pet food and treats. This now brings PFMA membership to 85 companies which accounts for over 90 percent of the market.
Michael Bellingham, PFMA chief executive, said: “PFMA offers a range of benefits to members including technical support, market data, networking and training events. We also have specific sector groups within PFMA, the Raw Producers Group for example have worked together to develop guidelines for best practice in the sector.”
“One of our most active groups at present is our Brexit Task Force which is making sure industry is in a strong position to deal with Brexit outcomes.”
Louise Mackintosh, director of Poppy’s Picnic, added: “Given the broad range of sectors in the pet food industry, it was hugely encouraging to see colleagues from diverse backgrounds come together for the common good – pet wellbeing. Being part of a collaborative committee and working together on projects has been fun and incredibly rewarding.”