Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2019 -6 FebruaryManufacturers
Wilsons Pet Food takes on Meg Morrison as head of sales
Wilsons Pet Food has announced that it has recruited Meg Morrison as its new head of sales. Morrison, who is originally from Edinburgh but now resides in Shropshire, has over a decade’s experience in animal nutrition. She started her career in the horse racing industry which led to her interest…
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5 FebruaryBusiness
Lincolnshire pet food manufacturer expands with seven-figure finance deal
Harvest Pet Products, a Lincolnshire producer of pet food, has expanded its manufacturing capabilities after securing a seven-figure finance deal with HSBC UK. The firm, which specialises in wild animal food and seed, has used the funding to invest in a new, specialist facility for manufacturing fat ball bird food…
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4 FebruaryManufacturers
Heights Farm Premium Pet Foods expands adding five new outlets
Heights Farm Premium Pets Foods, is set to expand its business with the launch of new franchise outlets in Stockport, Altrincham, Warrington, Southport and Aston under Lyne. The new franchisees will deliver the company’s food via a fleet of vans which the company says will allow customers to “make considerable…
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1 FebruaryManufacturers
Mackle Pet Foods Naturo increases Asda presence
Mackle Pet Foods premium range Naturo will be increasing its offering in Asda stores across the UK from February 2019. Already available in almost 400 stores, the Naturo 400 gram tray will now be stocked in an additional 130 stores, while the Naturo variety pack canned food will be launched…
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1 FebruaryManufacturers
FourFriends Pet Food introduces new meat sausages
Leading Swedish pet food manufacturer, FourFriends Pet Food has launched in the UK with a new range of complete cat food. Its latest product, FourFriends meat sausages can be used as a complete food for cats in their own right or can be combined with the FourFriends complete dry food…
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Jan- 2019 -31 JanuaryManufacturers
Edgard & Cooper expands into cat food
Healthy pet food company Edgard & Cooper has announced it is launching a cat food range, built on the same three key principles as its range for dogs: fresh, tasty and with fresh meat, made and sourced ethically and driving 10% of profits to charity. The addition of the range…
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30 JanuaryTrade Organisations
PFMA produces Animal Welfare Framework
Marking the end of the first year of Pet Food Manufacturing Association’s (PFMA) Pet Food Vision initiative with its focus on animal welfare, the trade body has produced a new Animal Welfare Framework. This embodies PFMA’s commitment to supporting the welfare needs of all animals and can be downloaded…
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23 JanuaryManufacturers
Eukanuba releases children’s book celebrating canine companionship
Pet food brand Eukanuba has released A Pawfect Pair, a children’s story book that celebrates the benefits of people living life together with their dogs. The story follows the adventures of the brand’s Live Life Well Together ambassadors, 17 year old Roxy Carr and her Cockapoo, Poppy, as they search…
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23 JanuaryCurrent Affairs
Naturediet’s eco-packaging range extended
The Naturediet Feel Good range of healthy, 100 percent British made wet food for dogs has introduced a new smaller 200g pack for small breeds, available to purchase from late February. Naturediet have also recently launched their Purely range in the new eco-conscious packs. The Purely range is a simple…
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23 JanuaryManufacturers
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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