Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2019 -7 JanuaryBusiness
New ‘eco-friendly’ dog food enters UK market
A new “eco-friendly” pet food manufacturer has announced it is entering the UK market. German pet food manufacturer, Lucky and Prince, will begin its UK operations by launching its Poultry with Carrots and Potatoes, Lamb with Carrots and Potatoes, Apples and Cottage Cheese, Beef with Potatoes and Venison with Zucchini…
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4 JanuaryManufacturers
Whiskas Pouch undergoes ‘huge’ renovation
Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…
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4 JanuaryManufacturers
Edgard & Cooper adds treats, jerkys and bars to range
Healthy pet food company Edgard & Cooper is adding training treats, jerkys and bars to its range of healthy dog food. The brand, which is known for producing the world’s first kibble with 100 percent fresh meat and no meat meal, is packaging all treats in biodegradable packaging making it…
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4 JanuaryAwards
Benevo maintains top ethical score for third year running
Pet food manufacturer Benevo has said it was delighted to receive the top score of 100 out of 100 from the Ethical Company Organisation for the third year running. The Ethical Award is a guarantee of a company’s good ethical standards and aims to assure customers that Benevo has been…
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3 JanuaryManufacturers
Research reveals pudgy dogs live up to 2.5 years less than healthy ones
New research from the University of Liverpool and Mars Petcare’s WALTHAM Centre for Pet Nutrition revealed overweight dogs are more likely to have shorter lives than those at ideal body weights. Results from the study showed the lifespan of overweight dogs was up to two and a half years shorter…
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Dec- 2018 -21 DecemberFeatures
Clean eating pets
Clean eating or eating clean refers to a diet where one consumes foods in its whole and natural state, avoiding refined sugars and processed foods in a bid to become healthier overall. Some versions of the diet encourage the omission of dairy, gluten and grains or even promote the consumption…
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21 DecemberCharities
Skinner’s donates over £10,000 in dog food to UK rescue centres
Suffolk-based manufacturer, Skinner’s Pet Foods, said it was proud to support rescue centres throughout the UK with over £10,000 of dog food this Christmas. The company drew out a handful of rescue centres at random to donate a pallet of Field & Trial Turkey & Rice. The rescue centres included,…
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20 DecemberAwards
UK enterprises collect £22,000 in Purina’s BetterwithPets award
Pet food brand, Purina, has awarded a total of £22,000 to UK-based groups Medical Detection Dogs and Canine Hope in its BetterwithPets Prize. The European-wide BetterwithPets Prize celebrates innovations focused on enriching the lives of pets and people. The finalists of the Purina BetterwithPets Prize, in collaboration with Ashoka, a…
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19 DecemberPet Owners
Over half of UK owners care more about dog than themselves
Some 67 percent of dog owners named their pooch as their best friend according to new research by Asda Money and UK pet owners have admitted to putting their dog’s dietary needs before their own when it comes to mealtimes. Further research revealed that when choosing what type of pet…
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13 DecemberGovernment & Legislation
Natural Instinct recalls cat food over ‘EU requirements’
Natural Instinct has recalled its Wild Venison cat food in bags of 250g and 500g after it said the food was “not inspected in line with EU requirements”. The pet food manufacturer said the food had not had an offal inspection “in line with legal requirements”. It said that the…
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