Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2019 -23 JanuaryManufacturers
Eukanuba releases children’s book celebrating canine companionship
Pet food brand Eukanuba has released A Pawfect Pair, a children’s story book that celebrates the benefits of people living life together with their dogs. The story follows the adventures of the brand’s Live Life Well Together ambassadors, 17 year old Roxy Carr and her Cockapoo, Poppy, as they search…
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23 JanuaryCurrent Affairs
Naturediet’s eco-packaging range extended
The Naturediet Feel Good range of healthy, 100 percent British made wet food for dogs has introduced a new smaller 200g pack for small breeds, available to purchase from late February. Naturediet have also recently launched their Purely range in the new eco-conscious packs. The Purely range is a simple…
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23 JanuaryManufacturers
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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22 JanuaryManufacturers
Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row
Pet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently attempted to ban its adverts claiming cartons were more environmentally friendly than cans. The MPMA have said that it feels Pooch & Mutt’s claims are not true and…
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22 JanuaryManufacturers
Mars Petcare launches ‘ancestral’ pet food range
Mars Petcare UK has launched CRAVE, a new “super premium” ancestral pet food brand which is inspired by the food wildcats and wolves would naturally eat in the wild. CRAVE recipes are high in protein with high animal content (60 percent animal content in dry and 65 percent in wet),…
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18 JanuaryManufacturers
Threat claims made by Pooch & Mutt are ‘not true’, says MPMA
The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the company’s claims were “not true” and instead, it had asked Pooch &…
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17 JanuaryCharities
Webbox donates dog food to defrauded K9 Crusaders charity
Pet food manufacturer, Webbox, has provided a donation of Webbox Naturals dog food to the K9 Crusaders charity after it was defrauded out of between £88,000 and £200,000 by a “career criminal”. Sue Smith, the founder of K9 Crusaders, featured on the Do The Right Thing TV programme to talk…
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16 JanuaryCharities
Burns Pet Nutrition to feed ‘thousands’ of rescue animals in 2019
Pet food company Burns Pet Nutrition is aiming to improve the health and wellbeing of British and Irish rescue animals by providing pet food and donations to multiple animal charities. The family-run firm, which already regularly donates its pet food to over 40 rescue centres across the UK, has announced…
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15 JanuaryFeatures
Alternative healthcare: cannabis-based pet products
As an increasing number of pet owners begin to use products for their pet children that they themselves would, a relatively new ingredient is beginning to make its mark in the UK pet market. The use of cannabidiol, or CBD, for health benefits is still quite novel to Britons despite…
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15 JanuaryAwards
Scrumbles obtains B Corp certification
South London pet food start-up Scrumbles has announced today that it has been certified as a B Corporation (B Corp). B Corps are a group of companies who have met rigorous social and environmental standards. Scrumbles has been certified by B Lab for its “commitment to goals outside of shareholder…
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