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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Feb- 2019 -
    15 February
    ManufacturersDog food brands missing ‘key nutritional information’ on labels

    Dog food brands missing ‘key nutritional information’ on labels

    Research into 20 leading dog food brands and examining nutritional values has found many fail to list salt and carbohydrate levels in products. The research conducted by pet insurance provider, Everypaw, supported by veterinary consultant Dr Eric Jackson, found that 30% of food brands didn’t label any information on the…

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  • 14 February
    ManufacturersRoyal Canin to host webinar exploring trends in the pet food industry

    Royal Canin to host webinar exploring trends in the pet food industry

    Royal Canin is to host a new webinar looking into the “fads and trends” in the pet food industry. The webinar named ‘Fads and Trends in Today’s Pet Food Industry – and how to find the science’ will be hosted by Dr Cecilia Villaverde (BVSc, PhD, DACVN, DECVCN) on Wednesday…

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  • 14 February
    FunnyAlmost a third of owners to spend Valentine’s Day with pet

    Almost a third of owners to spend Valentine’s Day with pet

    Almost a third of pet owners have said they will spend this Valentine’s Day with their four-legged friend instead of their human other half. A survey by pet food company IAMS revealed that 28% of women would rather spend Valentine’s Day with their cat than their partner because of the…

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  • 13 February
    ManufacturersWoofs expands its exports

    Woofs expands its exports

    Fish-based pet treats company, Woofs has announced it is to begin exporting to Hong Kong, Germany, Ireland, Poland and Saudi Arabia. The manufacturer currently stocks its products in independent and online retailers such as Ocado, Fetch and Amazon. Woofs said it is looking to work even closer with retailers in…

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  • 12 February
    AwardsNatures Menu in top 100 of Sunday Times HSBC International Track 200

    Natures Menu in top 100 of Sunday Times HSBC International Track 200

    Raw and natural pet food manufacturer, Natures Menu, has been named in the top 100 companies of The Sunday Times HSBC International Track 200. The 10th annual Sunday Times HSBC International Track 200 league table ranks Britain’s mid market private companies with the fastest-growing international sales. Placed 95 out of…

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  • 7 February
    FeaturesYour say: 2019’s pet sector trends

    Your say: 2019’s pet sector trends

    Within any market, what is popular will change with the seasons, years and values of society, and to be fully prepared and remain successful it’s important to stay on top of what the consumers want and deem important. According to a survey commissioned by Michelson Found Animals Foundation, the lines…

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  • 6 February
    ManufacturersWilsons Pet Food takes on Meg Morrison as head of sales

    Wilsons Pet Food takes on Meg Morrison as head of sales

    Wilsons Pet Food has announced that it has recruited Meg Morrison as its new head of sales. Morrison, who is originally from Edinburgh but now resides in Shropshire, has over a decade’s experience in animal nutrition. She started her career in the horse racing industry which led to her interest…

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  • 5 February
    BusinessLincolnshire pet food manufacturer expands with seven-figure finance deal

    Lincolnshire pet food manufacturer expands with seven-figure finance deal

    Harvest Pet Products, a Lincolnshire producer of pet food, has expanded its manufacturing capabilities after securing a seven-figure finance deal with HSBC UK. The firm, which specialises in wild animal food and seed, has used the funding to invest in a new, specialist facility for manufacturing fat ball bird food…

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  • 4 February
    ManufacturersHeights Farm Premium Pet Foods expands adding five new outlets

    Heights Farm Premium Pet Foods expands adding five new outlets

    Heights Farm Premium Pets Foods, is set to expand its business with the launch of new franchise outlets in Stockport, Altrincham, Warrington, Southport and Aston under Lyne. The new franchisees will deliver the company’s food via a fleet of vans which the company says will allow customers to “make considerable…

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  • 1 February
    ManufacturersMackle Pet Foods Naturo increases Asda presence

    Mackle Pet Foods Naturo increases Asda presence

    Mackle Pet Foods premium range Naturo will be increasing its offering in Asda stores across the UK from February 2019. Already available in almost 400 stores, the Naturo 400 gram tray will now be stocked in an additional 130 stores, while the Naturo variety pack canned food will be launched…

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