A Natures Menu poll of 2,000 UK pet owners showed that the nation’s knowledge of pet food ingredients is low, with 62% admitting they are not fully aware of what they are feeding their pet.
More than half of those surveyed said they don’t know some mainstream pet foods contained sugar, meat derivatives, processed ingredients and artificial additives, and that the ingredients could cause digestion problems.
Melanie Sainsbury, veterinary education manager at Natures Menu, said: “Today at Crufts we’re talking about a bit of a taboo subject – dog poo. Many owners are unaware of the hidden nasties in some mainstream pet food and that sloppy or overly hard, crumbly, misshapen, discoloured or even foul-smelling or black coloured faeces can be just one of the many side effects of poor digestion and a bad diet.
“Our aim is to highlight the back-end-benefits of a complete raw diet and how it can result in improved wellbeing with smaller, firmer, less smelly poos, in just a matter of days. This year at Crufts, we have laid down the Poo Bag Challenge, offering dog owners the opportunity to receive a free Natures Menu food trial for their four-legged friends, so they can visibly see for themselves the digestive benefits of raw.”
Natures Menu will also be handing out complimentary biodegradable ‘poo bags’ to dog owners at Crufts, highlighting the responsible way to dispose of ‘poo bags’ when in a public place.