Scrumbles expands pet food range

Scrumbles is expanding its pet food range with a selection of grain free wet food and treats for dogs.

Maintaining its all natural gut health focus, the new products incorporate “tummy tonic” slippery elm. There are three flavours to choose from for the wet dog food which are all high in animal protein and single source and those include chicken, turkey and salmon.

To promote guilt-free snacking, Scrumbles has also launched hand baked daily dental chews Gnashers and calming training treats Nibbles.

Co-founder Aneisha Soobroyen said: “We’re really proud to offer tasty food for cats and dogs that’s healthy and perfect for sensitive stomachs. It took us a little bit longer to perfect the recipes for our wet food and treats so that we could offer the same gut benefits as our dry food range but we’re delighted to now have them and we sold out at Crufts so clearly a hit with pooches and pet parents alike.

“We always do our best to tread lightly on the planet and are conscious to make everything in the UK but I’m really excited that the packaging for our Nibbles and Gnashers are also made in the UK and fully compostable and recyclable whilst providing a moisture barrier to keep the food super fresh”.

The launch of the new lines will be supported with both an out of home and digital campaign.

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