The Benyfit Natural boss has been actively involved in PFMA committees for a number of years, including the Executive and Communications Committees and the Commercial Raw Producers Working Group.
Van Praagh said: “I have represented the commercial raw pet food sector and the eleven companies within PFMA membership at the Executive Committee over the past two years. I am excited and honoured to take up this new role shaping the way forward for the raw sector and the industry as a whole.”
Michael Bellingham, PFMA CEO, added: “PFMA has changed dramatically in the fifteen years I have been on board – membership has doubled from 40 to 85 members and we now have a series of dedicated sector groups such as the group for commercial raw producers.
“This reflects how the sector continues to innovate and grow; Greg comes on board at an exciting time as we continue our Pet Food Vision journey and plan for our 50-year anniversary celebrations in 2020.”