Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2019 -13 JuneFeatures
The importance of a healthy pet diet
Setting the scene According to a study commissioned by OnePoll and Lily’s Kitchen, one in five cat owners don’t know their pet is a carnivore. Alarmingly, the insight also revealed that pets’ diets were commonly supplemented with raw vegetables and salad, while common treats included plate scrapings, takeaways, cheese and…
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12 JuneManufacturers
Hill’s introduces new stews to Prescription Diet range
Pet food manufacturer Hill’s Pet Nutrition has launched new stews to its Prescription Diet range. The new range is part of Hill’s dietetic line, which claims to offer nutrition based health solutions. The stews are available in chicken or tuna, containing real vegetables and rice to provide “additional nutrients” pets…
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11 JuneManufacturers
Webbox undertakes ‘major rebrand’
Pet food brand Webbox has announced its “biggest ever rebrand to date”, unveiling a new look which is due to roll out across its product packaging in the coming months. Exploring the company’s ‘Joy in Every Moment’ ethos, ‘Life’s a Game’ was born as a creative concept and inspired the…
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10 JuneCurrent Affairs
JSAP reviews pros and cons of raw food diet
Peer-reviewed veterinary journal The Journal of Small Animal Practice (JSAP) is focusing on the pros and cons of a raw food diet for pets in its June issue. The trend to feed raw diets to dogs and cats continues to generate debate amongst the veterinary profession, pet owners and commercial…
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7 JuneManufacturers
Forthglade launches new award
Devon-based pet food makers Forthglade, has announced the launch of the ‘South West England’s Most Dog Friendly Pub of the Year Awards 2019/20’, in association with the South West Tourism Awards. The awards will run individually across four regions; Devon, Cornwall, Dorset, plus Bristol, Bath and Somerset. The winners from…
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7 JuneManufacturers
Wilson Pet Food appoints new head of sales
Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales. Griffin has a background in working for start-up businesses, taking new products to market and has worked in the food industry and the commercial side of FMCG where he executed the sales strategy…
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7 JuneAppointment
Mars Petcare announces new UK leader
Mars Petcare UK has today (7 June) announced Helen Warren-Piper’s appointment as general manager. Warren-Piper is currently the Mars Petcare UK sales director, where she is responsible for both the marketing and commercial elements of the sales function. She replaces Deri Watkins, who was recently promoted to regional president of…
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6 JuneBusiness
True Leaf signs distribution deals with Oscar Pet Foods and Pocurull
True Leaf, a global cannabis and hemp wellness brand for pets, has announced distribution agreements with Oscar Pet Foods in the UK and Pocurull in Spain and Portugal that will further its European market expansion. True Leaf’s functional hemp-based products for dogs and cats will be distributed via Oscar Pet…
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4 JuneManufacturers
Natures Menu invests half a million in solar energy
Raw and natural pet food producer Natures Menu, has invested almost half a million pounds in solar panels at its factory and headquarters in Norfolk. The solar technology, installed by East Anglia-based energy company RenEnergy, marks the company’s commitment to renewable solutions. It is expected to help reduce energy costs,…
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May- 2019 -30 MayAppointment
Natures Menu expands team with two new appointments
Natural pet food manufacturer Natures Menu, has added to its marketing team with the appointment of Jack Abbott as brand manager and Tom Wood as digital marketing manager. Abbott has extensive brand management experience having previously worked for Kettle Foods and Challs International. He will be responsible for driving continued…
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