Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jul- 2019 -3 JulyPet Owners
Vets concern after new report reveals rise in pet obesity
The Obesity Report from the Pet Food Manufacturers Association (PFMA) has found, an “alarming rise” in pet obesity, with almost 8.5m pets in the UK classed as overweight or obese. The report has found 51% of dogs, 44% of cats and 29% of small mammals are overweight or obese, with…
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Jun- 2019 -27 JuneManufacturers
Petlife launches SuperNature line
Pet food manufacturer Petlife, has launched its new Super Shaker line, forming part of the SuperNature range. Super Shakers consist of natural ingredients, with four containing air dried chicken and another as a meat free option, Super Raw with flaxseed. They are to be used on a supplementary basis, and…
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27 JuneManufacturers
FourFriends Pet Foods introduces Power for working dogs
Swedish manufacturer of pet foods, FourFriends Pet Foods has introduced a dry food recipe to fulfil the needs of working or active dogs. FourFriends Power is a high energy food with a high level of calories to feed dogs that are out in the field, are involved in sporting activities…
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27 JuneBusiness
HiLife partners with cat subscription box service Gus & Bella
Pet food brand HiLife has teamed up with a new cat subscription box service, Gus and Bella, to tap into a new generation of cat owners who want to treat their pets to products that promote wellness. Created by Emily McMahon, Gus and Bella is a novel subscription box designed…
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25 JuneTrade Organisations
European pet food industry CEOs discuss future trends
At its June 2019 annual general meeting (AGM) in Prague, the European Pet Food Federation (FEDIAF) held an inaugural meeting of its CEO Forum bringing together industry leaders to discuss and agree priorities with the aim of future proofing the industry. The session was moderated by Andreas Steinle of the…
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25 JuneManufacturers
Royal Canin named Jollyes’ Food Business Partner of the Year
Pet food manufacturer Royal Canin has been named pet retailer Jollyes’ food business partner of the year. The manufacturer has been working with the retailer for 14 years, who own 70 stores across the UK. May Philpott, sales and marketing director, Royal Canin said: “We are very proud to receive…
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25 JuneFunny
Pedigree Dentastix launches SelfieStix
Pet food manufacturer Pedigree, has launched the Selfiestix, a small plastic clip that attaches a DentaStix treat to the top of any smartphone to take pictures of their dogs. The launch comes after a Dog People study found that 65% of dog owners took more photos of their dog than…
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24 JunePet Owners
Forthglade urges owners to take ‘mindful’ walkies in new campaign
As part of Forthglade’s Great Dog Walk Challenge, the Devonian pet food makers announced results from a national mindful dog walking survey, with the aim of encouraging more UK dog owners to make the most of precious daily dog walking time; for improved health and wellbeing through exercise, valuable down…
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24 JuneManufacturers
Nutro launches two new products
Pet food manufacturer Nutro, has launched two new products into its range, the Grain Free and Limited Ingredient Diet. The Grain Free line consists of lamb or chicken, as its first ingredient and protein source, plus a blend of vegetables and fruits to provide the “right balance” of protein, fibre,…
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24 JuneManufacturers
Natures Menu launches new range
Raw and natural pet food manufacturer Natures Menu, has launched its new range of baked biscuits, Country Hunter Superfood Crunch alongside, packaging its existing Country Hunter Superfood Mighty Mixer. Made with cuts of meat, blended with fruits, vegetables and oats, the Country Hunter Superfood Crunch offers a “quality, tasty complete”…
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