Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2020 -23 NovemberIndustry News
Lily’s Kitchen partners with Dogs Trust
Lily’s Kitchen has announced a two-year partnership with Dogs Trust that is set to begin this autumn. The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food…
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19 NovemberIndustry News
Earth Animal’s ‘festive chew’ wins two awards
Pet food company Earth Animal has won two awards for the creation of its limited-edition festive dog chew entitled ‘The Feast’. The product, which is made up of six ingredients, including brown rice flour, organic eggs, olive oil, pineapple stem, banana and vegetable gelatine, initially won the ‘New Product Award’…
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18 NovemberManufacturers
3i invests £125m in MPM to accelerate expansion
Natural pet food group MPM is set to receive a £125m investment from 3i Group in a bid to accelerate the group’s international expansion. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. The company differentiates itself through its high quality, human-grade products,…
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17 NovemberFeatures
The rise of D2C in pet care – How are brands adjusting to a new marketplace?
As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…
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13 NovemberManufacturers
MPM sold by ECI Partners
Premium natural pet food company MPM has been sold by ECI Partners, with completion of the sale subject to regulatory clearance. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. Its products are sold across 50 countries and the business has maintained strong…
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11 NovemberBusiness
Edgard & Cooper secures £16.5m investment
Edgard & Cooper has secured a £16.5m investment and intends to use the funding to support its expansion. The company, which manufacturers sustainable pet food, has expanded over the last two years after launching in Belgium and is now available in 13 additional countries and online. The pet brand received…
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11 NovemberEvents
Petfood Forum announces 2021 dates
Petfood Forum organisers have announced that the 2021 show is scheduled for 22-24 September next year, taking place at the Kansas City Convention Center in Kansas City, Missouri, USA. The event’s agenda will include presentations from industry experts and leading researchers on the latest pet food market data, nutrition, ingredients,…
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10 NovemberIndustry News
Vet’s Kitchen launches new sustainable packaging
Vet’s Kitchen has launched a new range of 100% recyclable packaging to support the company’s “commitment to prioritise environmental goals”. The brand’s new packaging now features a flat bottom single lip, with an easy-open feature and resealable zipper to maintain freshness and protect the product’s shelf life. It also uses…
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9 NovemberIndustry News
CSJ mourns loss of brand ambassador
CSJ has paid respects to its brand ambassador Margaret Masterman following her death after a “struggle with illness” this year. The Welsh pet food company announced her passing on a social media post stating she was a “wise, funny and a very good friend”, Masterman who was a breeder and…
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6 NovemberIndustry News
Mars to introduce recycled packaging on pet goods
Mars manufacturing group has announced plans to introduce recyclable packaging and a 25% decrease in the use of virgin plastic by the year 2025. A move which is part of the group’s “sustainable plastic packaging plans.” The company, which produces pet food brands such as Pedigree and Royal Canin, said…
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