Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2021 -28 MayManufacturers
Tractive closes £25m in growth funding
Tractive has announced that it has closed $35m (£25m) in growth funding led by Guidepost Growth Equity. The company, which sells GPS tracking devices for pets, said the raise will “accelerate innovation of the device”, in response to an “unprecedented increase” in demand for pet safety in 2021. In addition,…
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26 MayEvents
Petfood Forum Europe to launch first virtual webinar series
Petfood Forum Europe has announced the launch of its first virtual webinar series, which will cover pet food nutrition and sustainability trends in the industry. From 2-4 June, the organisation will offer all participants at Interzoo Digital, the world’s leading online pet industry fair, the chance to learn the latest…
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26 MayFeatures
Felines in Focus: Cat food trends to watch out for
Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time…
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21 MayManufacturers
Percuro hits 100% of crowdfunding target in one week
Percuro, manufacturers of a next-generation low carbon pawprint pet food, announced it has secured 100% of its initial equity crowdfunding campaign target of £560,000. Its crowdfunding campaign, conducted with Seedrs, has only been open for one week. Percuro will use the funding to expand its portfolio into other categories, and…
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20 MayManufacturers
Fish4Pets launches new puppy treats range
Fish4Pets has launched a new range of fish-based treats which are specifically designed for puppies. The group, which is also known for its Fish4Dogs brand, is known in the pet food industry for “pioneering fish as the perfect protein”, packed full of “natural, healthy goodness” for dogs. According to the…
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19 MayCharities
Wilsons Pet Foods donates over 20,000 meals to rescue centres
Wilsons Pet Food has revealed it has donated over 20,000 meals to rescue centres across the country. The pet food brand originally launched its Wilsons to the Rescues campaign in 2019 to support dogs in need. Based in Scotland, Wilsons specialises in cold pressed and raw frozen dog food, using…
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17 MayManufacturers
Clean deck dog treats provider Pawfect leads the field in freeze – dried thinking and makes its pet food debut
Until recently Pawfect Foods was probably best known for its extensive range of Himalayan chhurpi cheese treats, fruit Jerky (Nature’s Munch) and herbal infusions (Doggy’s Cuppa). NATURE’S FEAST (freeze-dried treats) However in early 2021 Pawfect extended its freeze-dried reach with a 5-strong, game-changing portfolio of all-natural, grain-free treats; three of…
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14 MayManufacturers
Paleo Ridge launches revamped website
Paleo Ridge, an accredited producer of high-quality raw dog food, has announced the launch of a brand new, customer centric website, which features the tagline ‘Paleo Ridge – Your Dog’s Happy Place’. Specially designed with raw dog food customers and prospective customers in mind, the mobile optimised site incorporates a…
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12 MayFeatures
How can the raw pet food industry implement a more ethical approach to sourcing?
Consumer attitudes to how and what people feed their pets are rapidly changing. With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…
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11 MayPet Owners
Millennials driving plant-based diets for dogs, VetChef finds
Two out of five (38%) of pet dogs in the UK could soon follow a mostly plant-based diet, according to new research by fresh pet food platform VetChef. It found a rise in flexitarianism is being driven by the millennial age group, with over half (56%) of 18-24-year-olds saying they…
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