Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Apr- 2021 -6 AprilManufacturers
Naturo Natural Pet Food launches national campaign
Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…
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Mar- 2021 -31 MarchManufacturers
Dorset company launches bone broth for dogs
A company which manufactures homemade bone broths has become the first company in the UK to hold dual licencing for broths after recently launching a new broth for pets. Boil and Broth, which is based in Dorset, has created a product for dogs which “supports the animal’s liver function”. It…
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31 MarchPet Owners
Harringtons launches online ‘Puppy Club’
Pet food manufacturer Inspired Pet Nutrition has now launched its first online Harringtons Puppy Club. By joining the club, members can access advice and tips including a series of 40 short videos featuring vet Peter Wright, who co-stars in the popular Yorkshire Vet TV series and started his career by…
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29 MarchSponsored
ORIJEN Cat Foods: Nourish as nature intended
We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special? Cats and kittens have evolved to require a diet that is rich in animal ingredients,…
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25 MarchCharities
Forthglade launches ’50 for 50′ anniversary campaign
Forthglade has announced the launch of its ‘50 for 50’ campaign to celebrate its 50th birthday. The pet food manufacturers will donate 50,000 trays of its natural pet food to 50 UK charities that support vulnerable animals in need. Some 10 charities will be selected each month from May to…
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24 MarchTrade Organisations
UK houses 34 million pets, PFMA finds
The Pet Food Manufacturers Association (PFMA) has released its annual pet population report, which reveals there are currently 34 million pets in the UK. Across the country, there are 12 million cats, 12 million dogs, as well as 3.2 million small mammals such as guinea pigs and hamsters. This represents…
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24 MarchPet Owners
Over a third of owners say dog is overweight, survey finds
Over a third of dog owners (36%) have admitted that their dog is either very or slightly overweight, according to a new study from premium raw pet food brand Natural Instinct. According to the group, increased time at home has led to owners giving dogs extra treats, with 44% of…
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22 MarchFeatures
The Long View: A look back at the past 40 years and trends in the pipeline
Founded in 1981 as Anglian Meat Products, Natures Menu began producing Biologically Appropriate Raw Foods (BARF) for pets as a small family run business in Norfolk. At the time of launch, this was going against the grain, as canned pet food was the most popular feeding option. Its sheer convenience…
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19 MarchManufacturers
IAMS launches new campaign ahead of National Pet Day
To coincide with National Pet Day on the 11 April 2021, pet food manufacturer IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. According to the group, the campaign aims to remind pet owners that IAMS’ products contain “high quality animal protein that provides…
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19 MarchPet Owners
VetChef launches carbon ‘pawprint’ tracker
Fresh pet food platform VetChef is aiming to help pet owners reduce the environmental impact of dog ownership through the launch of its ‘carbon pawprint tracker’. According to the group, the tracker enables owners to make informed decisions on pet nutrition by analysing ingredients to give recipes a low, medium…
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