Fish4Pets has launched a new range of fish-based treats which are specifically designed for puppies.
The group, which is also known for its Fish4Dogs brand, is known in the pet food industry for “pioneering fish as the perfect protein”, packed full of “natural, healthy goodness” for dogs.
According to the group, the new packaging, which complements the range for adult dogs but “clearly differentiates” the two categories, also “makes it much easier for retailers to merchandise, and simpler for the consumer to make an informed product selection”.
For a puppy training regime, Fish4Dogs Puppy Superstars Sardine treats are small, crunchy treats which are described as “wildly aromatic” to keep a puppy engaged.
In addition, the Fish4Dogs Puppy White Fish Mini Morsels are described as “delicious, tiny fish-shaped treats that are super tasty and enhanced with prebiotics to help support good digestion”.
Supporting joint development, the Fish4Dogs Puppy Salmon Mini Morsels are mini fish-shaped treats with added nutrients that support good joint health.
All the treats in the new Puppy range are grain-free and full of marine-sourced omega 3, known to support joints, skin, coat and cognitive development.
Karen Hubbard, product portfolio manager at Fish4Pets, said: “We have one of the largest range of treats in the industry, utilising many different varieties and formats of natural, healthy, sustainably-sourced fish, and whilst many of our treats are suitable for puppies, we have never before had a specific life stage range.
“We have taken three of our leading alluring adult dog treats and formulated them specifically for growing puppies, each product in the range addressing a specific need of a developing puppy.”
The puppy treats range is the second in an “extensive” programme of new product introductions for the Fish4Dogs brand this year. The brand introduced a senior variant to its Finest Dry Complete range in January and has plans for more new food and treats later in the year.