Pet Owners

Millennials driving plant-based diets for dogs, VetChef finds

VetChef said the findings highlight how a ‘revolution is underway’ in pet nutrition, as owners turn away from heavily-processed foods in favour of more natural ingredients

Two out of five (38%) of pet dogs in the UK could soon follow a mostly plant-based diet, according to new research by fresh pet food platform VetChef.

It found a rise in flexitarianism is being driven by the millennial age group, with over half (56%) of 18-24-year-olds saying they would consider a plant-based diet for their pet dogs.

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