Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2022 -15 FebruaryFeatures
Sustainability initiatives: we must act now
Why is it important to support global sustainability projects? Supporting sustainability projects has always been important to us at Mars Petcare, we have worked on coral reef restoration for the past 18 years and more recently set up our Sustainable in a Generation Plan in 2017 to ensure that Mars…
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11 FebruaryAppointment
Percuro Pet Food names Dr Scott Miller as brand ambassador
Percuro Pet Food has announced the appointment of veterinary surgeon Dr Scott Miller as its new brand ambassador. Dr Miller is perhaps best known as the veterinary resident of the ITV daytime programme, ‘This Morning’, He currently gives veterinary advice and tips to viewers during his regular appearances on the…
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10 FebruaryAppointment
Premier Nutrition strengthens pet team with new appointment
Premier Nutrition has announced the addition of Chloe Poolman to its pet team, the specialist nutrition consultancy and premix division of AB Agri, following a period of business acceleration. In her new role, Poolman will reportedly put into practice the team’s expertise and her own industry research to produce and…
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10 FebruaryManufacturers
Paleo Ridge secures £2m funding to support expansion
Paleo Ridge has secured a £2m investment from private equity firm, Ashridge Capital, to help support its ongoing expansion. The new investment will help fund the opening of a new despatch and manufacturing facility, supporting the expansion of the raw dog food manufacturer’s capabilities and the creation of over 20…
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8 FebruaryIndustry News
Butcher’s Pet Care secures £43m funding package
UK pet food brand, Butcher’s Pet Care, has secured a £43m funding package with Secure Trust Bank Commercial Finance and Blazehill Capital in a deal led by Martin Gray at Kroll. Butcher’s Pet Care, based in Northamptonshire, was established in 1983 by Graham Baker. It has since sought to capitalise…
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7 FebruaryAwards
Mars Petcare celebrates Product of the Year 2022 award wins
Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…
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1 FebruaryIndustry News
Grove Pet Foods acquired by Cranswick
Grove Pet Foods has announced it has been acquired by UK food producer, Cranswick. The pet business is a producer of dry dog food for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). It operates “predominantly” from a purpose-built…
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Jan- 2022 -31 JanuaryIndustry News
Arden Grange launches new national advertising campaign
Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1 February across ITV, Channel4 and Sky networks. Having just celebrated 25 years in business, the company said its new Arden Grange TV…
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31 JanuaryLatest News
Mars Petcare invests £1.25m in Hope Reef campaign
Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…
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27 JanuaryIndustry News
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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