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Hill’s Pet Nutrition launches weight management pet food

The new product has been developed to “help tackle the obesity problem while simultaneously improving joint health and quality of life in dogs”

Hill’s Pet Nutrition has announced the launch of its Weight Management and Active Mobility pet food, which it called a “nutritional solution that is clinically proven to help dogs reach and maintain a healthy weight, with additional mobility support”.

It comes as half of pets are reported to be overweight across the globe, and the new product has been developed to “help tackle the obesity problem while simultaneously improving joint health and quality of life in dogs”.

Hill’s Science Plan Perfect Weight and Active Mobility is formulated with nutrients to “ensure nutritious and effective weight loss alongside clinically proven omega-3 rich fish oil to support joint mobility”.

Moreover, the product contains glucosamine and chondroitin, building blocks of joint cartilage, as well as antioxidants and vitamins to “help reduce inflammation and support the immune system”.

The new range includes four SKUs to cater for small and mini, medium, and large dogs.

Hillary Noyes, Hill’s veterinary affairs manager, UK and Republic of Ireland, said: “Being a pet parent to a dog with mobility and weight challenges can be upsetting and stressful. At least 50 percent of pets in the UK are currently clinically overweight or obese, and this hasn’t been helped by periods of lockdown when exercise was often limited and bad food habits may have crept in.

“Excessive weight can increase a dog’s chances of developing mobility issues which
can have a hugely detrimental effect on the animal’s health and quality of life.”

She added: “Our new Science Plan Perfect Weight and Active Mobility is the perfect solution for those who want to help their best friend maintain a healthy weight and support joints at the same time. We’re really excited that we’re able to introduce this dual product to the market that will benefit dogs and dog owners everywhere.”

 

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