Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Mar- 2025 -

20 March

Retailers

Years.com launches new King Prawn and Giant Squid Paella for dogs

Fresh pet food brand Years.com has unveiled the first meal in its ‘Chef’s Collection’, the King Prawn and Giant Squid Paella for dogs. Created with a gourmet flair, this handmade dish has been expertly crafted by Years’ head chef Luke Alkemade, whose culinary background includes Michelin star restaurants, luxury yachts…
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19 March

Retailing

Mars appoints two regional presidents

Mars has announced the appointments of Deri Watkins and Paolo Rigamonti as new regional presidents for its Pet Nutrition division. Following five-and-a-half years leading Pet Nutrition Europe, Watkins has been appointed regional president, Pet Nutrition Developed Asia Pacific (APAC). Previously general manager of Pet Nutrition UK, Ireland and Nordics, Rigamonti,…
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18 March

Manufacturers

Kormotech appoints new head of Western European sales

Ukrainian pet food company Kormotech has appointed Ulyana Fitsa to lead its brands sales in Western Europe while maintaining her position as global chief supply chain officer. The Western European sales direction was previously led by Nazar Shchyrba, who will now focus on Kormotech’s sales in Latin America, the Baltics,…
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17 March

Retailers

Fold Hill Foods acquires Brambles Pet and Wildlife

Fold Hill Foods Ltd, a UK-based pet food manufacturer, has acquired Brambles Pet and Wildlife Ltd from founders David and Gail Tracey for an undisclosed sum. The transaction was completed on 14 March 2025, marking a significant milestone in Fold Hill’s growth strategy. Brambles, known for its wildlife products, will…
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10 March

Retailers

Healthy Pet Store partners with Canine Cottages

Healthy Pet Store has announced that it has teamed up with Canine Cottages, a company which offers pet-friendly holiday cottages across the UK. As part of the partnership, gold members and anyone booking one of Canine Cottages’ dog-friendly holiday homes will receive a £5 voucher code to spend online and…
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7 March

Retailers

Pets at Home opens new pet care centre in Manchester

Pets at Home has announced the launch of a new Pet Care Centre at Manchester Fort shopping centre. Spanning 10,500 sq ft the company has invested over £928k in the new store which aims to cover a number of petcare needs. The store has a dedicated Nutrition Hub with an…
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Feb- 2025 -

27 February

Retailers

Marsapet launches first dog food featuring FeedKind Pet protein

Marsapet and protein producer Calysta have launched MicroBell dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with…
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24 February

Business

Pharmall Ltd brought to market after 34-years

Harrogate-based, family-run pet food supply business Pharmall Ltd has been brought to the market for an undisclosed sum as the owners plan for their retirement. Pharmall has been based at Moorlands Farm since 2000, situated at a high-traffic junction on the outskirts of Harrogate. The location provides access to both…
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20 February

Manufacturers

Hurayra launches UK’s first halal cat food

Hurayra Halal Pet Food has announced it is set to launch a range of dry cat food in May, becoming the UK’s first HMC halal-certified, premium pet food brand. The product is made using ethically sourced, hig quality ingredients free from grain, wheat and soybean filler. The new product is…
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14 February

Retailers

Pets at Home donates £350k to charity

Pets at Home has revealed that it has donated £350,000 in gift vouchers to over 700 charities across the UK involved in the Lifelines scheme. Lifelines is a charitable scheme, by Pets at Home, that allows its customers to directly support animal charities. For the first time, every charity involved,…
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