Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2025 -10 OctoberManufacturers
PetFellas launches to support brand-led growth in UK pet market
A new distribution business, the PetFellas, has launched in the UK to support emerging and challenger brands in the pet sector. The venture, led by director Gerard O’Mahony, aims to offer what it calls a “brand-led” model of distribution designed to boost awareness and availability for smaller pet brands. It…
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8 OctoberRetailers
The Innocent Cat unveils festive salmon treats for cats
Pet food maker The Innocent Cat has launched its new Gravlax Festive Bites for cats ahead of the Christmas season. The treats, inspired by traditional Scandinavian gravlax recipes, are made with 60% sustainably sourced salmon and dill. They are grain-free and hypoallergenic, designed as a seasonal addition to the brand’s…
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3 OctoberRetailers
Shailene Woodley teams up with Mars and Calm to promote pet adoption
Actor Shailene Woodley has partnered with pet care company Mars and mental health platform Calm to highlight the wellbeing benefits of pet ownership and encourage adoption. The collaboration comes as Mars prepares for its second annual Global Adoption Weekend, which will support shelters and prospective pet owners across more than…
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2 OctoberManufacturers
Eurazeo sells Ultra Premium Direct to Inspired Pet Nutrition
Eurazeo has completed the sale of Ultra Premium Direct, the French direct-to-consumer pet food company, to Inspired Pet Nutrition, which is backed by CapVest Partners. The investment firm said the deal, finalised on 1 October, reflects its strategy of supporting European companies through growth stages while securing profitable exits. Eurazeo…
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Sep- 2025 -30 SeptemberManufacturers
Pooch and Mutt launches festive dog food range for Christmas 2025
Pet food company Pooch and Mutt has unveiled its Christmas 2025 range, offering a seasonal selection of meals, treats and gift products for dogs. The line-up includes dishes such as a Three Bird Feast wet food made with turkey, chicken and duck, and Pigs in Blankets meaty treats. Other products…
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22 SeptemberRetailing
Waita Pets to unveil new freeze-dried pet food at PATS
Waita Pets is set to launch a new freeze-dried complete food for dogs and cats at PATS, the pet trade exhibition taking place at the NEC Birmingham from 28 to 30 September. The London company, which introduced its first air- and freeze-dried products in October 2024, has secured more than…
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18 SeptemberRetailers
Dibo introduces festive packaging for raw dog meals
Pet food brand Dibo is launching limited edition festive packaging for four of its free flow raw dog meals, available to the independent trade over the Christmas period. The seasonal packs will be applied to existing recipes, which remain unchanged, including three Bird Roast with chicken, turkey and duck with…
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15 SeptemberIndustry News
Natures Menu launches brand new Raw Boost in four flavours
As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…
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5 SeptemberManufacturers
Pets Choice acquires Kennelpak brands out of administration
Pets Choice has acquired several brands from Kennelpak after the pet products supplier fell into administration. The Lancashire-based manufacturer confirmed it had acquired Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan from administrators of Kennelpak. The labels will join an existing portfolio that includes Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and…
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4 SeptemberManufacturers
Naked Dog launches personalised raw food sleeves in local pet shops
Raw pet food company Naked Dog has launched a limited run of personalised packaging across independent pet shops in the UK. The initiative features 200 sleeves on packs of its beef raw dog food, each printed with one of the country’s 20 most common dog names, from Arlo to Yogi.…
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