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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Sep- 2024 -
    16 September
    RetailersButternut Box raises £280m in latest fundraising round

    Butternut Box raises £280m in latest fundraising round

    Butternut Box, the UK-based fresh dog food company known for its innovative approach to pet food, has raised £280m in its latest fundraising round from new investor General Atlantic, a global growth equity firm. Existing investor L Catterton, a global consumer-focused investment firm, also participated in the round, helping to…

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  • 11 September
    RetailersWagg to launch limited-edition dessert flavoured dog treats

    Wagg to launch limited-edition dessert flavoured dog treats

    UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs.  The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…

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  • 9 September
    RetailersMersey Raw plans to expands retail operations

    Mersey Raw plans to expands retail operations

    Liverpool-based pet food company specialising in the raw diet Mersey Raw has announced plans today to expand its operations in the retail sector.  The news comes on the back of the company’s founder, Ben McIntyre, being nominated for the Entrepreneur of the Year award at the Entrepreneurs Awards organised by…

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  • 6 September
    BusinessPetCo and VAFO Group agree strategic partnership

    PetCo and VAFO Group agree strategic partnership

    PetCo Group and VAFO Group have announced that they have formed a new strategic partnership to expand their respective product portfolios, and strengthen their market presence. PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz. PetCo Group is a producer…

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  • Aug- 2024 -
    30 August
    RetailersMars and Big Idea Ventures launch sustainable pet food programme

    Mars and Big Idea Ventures launch sustainable pet food programme

    Mars Petcare has partnered with Big Idea Ventures, a global investment leader in the food-tech, agri-tech, and materials science sectors, to launch the Next Generation Pet Food Program. The pilot initiative, in collaboration with AAK, a multi-oil ingredient house specialising in plant-based vegetable oils and fats, and Bühler, a global…

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  • 29 August
    Industry NewsInspired Pet Nutrition acquires Butcher’s Pet Care

    Inspired Pet Nutrition acquires Butcher’s Pet Care

    Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s Pet Care (BPC), a leading manufacturer of wet pet food. BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and…

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  • 27 August
    RetailersWilsons Pet Food hires new chairman

    Wilsons Pet Food hires new chairman

    Wilsons Pet Food has appointed Stuart Nicholson, a former board director at Symington’s, as its new chairman. In his new role, Nicholson will focus on strategic growth and corporate governance to support the ambitious growth plans of the Scottish- based natural pet food company. He joins Wilson’s with 40 years…

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  • 15 August
    FeaturesFullers Fulfilment: Pet supply logistics that deliver

    Fullers Fulfilment: Pet supply logistics that deliver

    Could you tell us a bit about the history of Fullers Fulfilment? So, Fullers began in the early 1960s as a family-run business providing logistics services. It has evolved over the last 60 years into an end-to-end multi-channel fulfilment services business with over 250,000 square feet of space across three…

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  • 13 August
    Trade OrganisationsUK Pet Food appoints two new chairs to lead sustainability work

    UK Pet Food appoints two new chairs to lead sustainability work

    UK Pet Food has appointed Priya Hamilton, corporate affairs manager at Purina, and Caroline Curtis, operations director at Tails.com, as its new chairs to lead its sustainability committee. Both Hamilton and Curtis have been active members of the committee since its formation in 2020. The committee’s mission is to support…

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  • 5 August
    CharitiesBlue Cross marks feeding three million pets

    Blue Cross marks feeding three million pets

    National pet charity Blue Cross has marked the milestone of having helped feed over three million pets for a day through its pet food banks. The charity is urging people to make use of the service, which with the support of the Pets at Home Foundation has fed three million…

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