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Pets Choice has acquired several brands from Kennelpak after the pet products supplier fell into administration.
The Lancashire-based manufacturer confirmed it had acquired Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan from administrators of Kennelpak.
The labels will join an existing portfolio that includes Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd.
Kennelpak, which supplied pet food and accessories through retail and wholesale channels, entered administration earlier this year.
The transfer of its brands is intended to help Pets Choice expand its reach in the premium segment of the market.
Pets Choice supplies products across the grocery, independent retail, e-commerce and veterinary sectors. The company said the purchase would strengthen its position within the pet trade.
Tony Raeburn, chief executive of Pets Choice, said: “It is obviously sad that Kennelpak recently went into administration, however I am delighted that we have rescued a number of established pet trade brands which we will be immediately reviewing, and we will be looking to resurrect key products ASAP.
“We will be contacting customers soon and look forward to welcoming new customers to Pets Choice, as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
