Natural Ingredients

Denzel’s launches Halloween treats

Dog treat brand Denzel’s has announced the launch of its Halloween line of treats. Denzel’s Spooktacular Bones are made with all-natural ingredients including turkey, pumpkin and apple. They are available in 100g bags and retail for £2.90 in Tesco, Pets at Home, and other independent retailers. There is also Toffee…

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Natures Deli launches new treat pastes range

Natures Deli has launched its new treat pastes range for dogs. Available in four flavours, each recipe is grain-free, gluten-free, hypoallergenic, and has added vitamins and minerals to support dog health. Each treat can be squeezed onto dry kibble, inside toys, on feeding mats, or on their own to train.…

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Walker and Drake launches new wet food

Barnsley-based premium dog food manufacturer Walker and Drake has launched its new wet food at PATS Telford. Walker and Drake wet food contains a high 65% meat content. It is “easily” digestible, grain and gluten free. It is U- made and contains all natural ingredients. Pet owners can use it…

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Pedigree Wholesale launches Nobblys by Petello

Pedigree Wholesale has announced the launch of its new dental dog chew brand, Nobblys, by Petello. Every chew is vegetable-based and is made with natural ingredients, they also contain peanut butter, as a source of protein. They also include Pea Starch and Sweet Potato Starch as well as Vitamin E,…

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Supreme Petfoods expands its Tiny Friends Farm treat range

Supreme Petfoods, manufacturers of foods for small pets, has expanded its Tiny Friends Farm treat range with the addition of Russel Rabbit Loopies and Russel Rabbit Twiggies. Both new treats are formulated with natural ingredients in a crunchy baked bite. Russel Rabbit Loopies feature a combination of carrot and mint,…

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Scrumbles launches new advent calendars for cats and dogs

Pet food brand Scrumbles has launched its Scrumbles Advent Calendar for cats and dogs on its website for the festive season. The advent calendars will also be available in Ocado, Amazon, Pets at Home, WHSmith and more independent retailers from September. Each calendar features mini versions of their 100% natural…

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Marly & Dan: Sustainable treats for dogs and cats

Marly & Dan, a Pure Salmon pet-treat brand, is taking action for a brighter future for our oceans and for our planet by producing healthy and sustainable, high-quality, locally produced protein. Pure Salmon is a protein producer that grows salmon sustainably on land-based farms by implementing proprietary Recirculating Aquaculture System…

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Hownd launches new plant-based Dog Wellness Treats

Hownd, a dog food brand of cruelty-free, certified plant-based products, has announced the launch of its latest soft-baked Wellness Treats. The treats are hand-baked in biomass wood-fired ovens and are “nutrition-packed”, 100% plant based and hypoallergenic “to suit sensitive tummies”. They come in five functional flavours; Golden Oldies, Got an…

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Buddy and Lola expands its plant-based chew range

Dog supplement company Buddy and Lola has expanded its range of plant-based chews with its Super Tummy Daily probiotic powder and Peaceful pooch calming supplement powder. The new vegan chews are made from “high strength” plant-based ingredients and come in chicken and bacon flavours. The pre and probiotic chews include…

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Pawable pledges to prioritise independents as brand expands

Pet supplements brand Pawable has pledged to continue to prioritise selling from independent retailers as its brand grows. In an announcement Dale Nash, product development manager of Pawable renewed the brand’s commitment to the independent sector. Pawable launched in 2022 with the Collar-Gen product which helps the mobility and health…

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