Mars
Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.
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Feb- 2016 -19 FebruaryCurrent Affairs
PetQuip ‘Meet the Buyers’ event expands with Italian buyers
Pet product buyers from an Italian chain of eight pet shops are to join buyers from Finland and Spain at the next PetQuip and Gardenex ‘Meet the Buyers’ event. The function, held on 2 March 2016 at Lea Marston Hotel in Sutton Coldfield, will also include garden product buyers…
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17 FebruaryManufacturers
New sales account manager for Benyfit Natural
Benyfit Natural is set to expand its retail operations with the appointment of a new sales account manager. BARF diet specialist, Benyfit Natural, has welcomed Alex Light to its team. Alex will be responsible for looking after the needs of Benyfit’s retailers and stockists and will also be helping to further…
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11 FebruaryEvents
New ‘Meet the Buyer’ event from PetQuip and Gardenex
Key buyers from Spain, Finland, Dubai, the US and France have confirmed their attendance at a ‘Meet the Buyers’ event on March 2. Overseas companies will have the opportunity to purchase UK pet and garden products during an event staged by export associations PetQuip and Gardenex at the Lea Marston Hotel in Sutton Coldfield. Key pet…
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Jan- 2016 -25 JanuaryManufacturers
Dreamies™ updates pack design
Mars Petcare has announced the launch of a complete pack redesign for Dreamies™. The new packaging aims to draw-in customers with bright colours, an updated logo and redesigned cat character. Dreamies™ has also re-launched its bulk pack. Following a successfull US launch the brand’s 110g offering will be placed 180g bulk…
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22 JanuaryEvents
Mars Petcare receives two products of the year awards
Mars Petcare UK is celebrating following the annual Product of the Year Awards. The company received recognition for the WHISKAS® Pouch and PEDIGREE® Dentaflex. Product of the Year is the world’s largest consumer-voted annual award for product innovation. Tom Lindley, Marketing Director at Mars Petcare UK said: “We are proud that our continued focus on innovation…
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Dec- 2015 -17 DecemberCurrent Affairs
Whiskas® launches new recipe and design
Whiskas® has announced a new recipe, complete with a pack re-design across the range of its dry cat food. Whiskas® dry has been reformulated to provide new recipes that include the addition of tasty pockets – crunchy parcels with a soft and creamy filling. The new pack design aims to educate…
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Oct- 2015 -5 OctoberCurrent Affairs
Poorly chicken has clucky escape in cashino after getting lost in London
RSPCA were called to the rescue after finding a chicken so thirsty she was forced to drink from toilet. A lost, poorly chicken made her way to a cashino in a busy area of London in search of a bit of luck. The bird was found at a 24-hour gaming shop…
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Sep- 2015 -15 SeptemberManufacturers
New head of sales for Lily’s Kitchen
Lily’s Kitchen, the maker of natural and nutritious proper food for pets, has appointed a new head of sales. Helen Barr joins Lily’s Kitchen from the UK’s best selling baby food company, Ella’s Kitchen and before that, she started her career at Mars working across chocolate, pet food and ice cream…
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11 SeptemberProducts
Mars Petcare® launches Christmas gifts for cats and dogs
It’s not just pet owners who look to treat their furry friends – non-pet owners make up almost a quarter (21 percent) of all festive period buyers. Last year the Dog Care & Treats category grew by 7.6 percent over Christmas, compared with 16.5 percent growth for the Cat…
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Apr- 2015 -2 AprilManufacturers
PEDIGREE® Launches New Dry Food For Small Dogs
With 40% of the dog of the population now being small dogs, PEDIGREE® has launched a brand new dry food offering that is available in both adult and puppy formats. Since small dogs have a longer lifespan, as well as different needs to larger dogs, the newly developed PEDIGREE®…
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