Mars Petcare

AQUARIAN® celebrates 40 years

    Mars Petcare is celebrating 40 years commitment to AQUARIAN® this year. AQUARIAN® was founded by John Mars in 1976. His aim was to develop “a food that is superior to all others on the market, proven by laboratory controlled trials.” This vision remains today, with regular research taking place at Mars’…

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Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards.   The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…

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Festive treats from Mars Petcare

Mars Petcare is helping retailers prepare for Christmas with a range of old favourites and new treats. Mars has found that 63 percent of pet owners buy their pet a Christmas present. Almost a quarter of non‐pet owners treat the pets of their  loved ones, too. Mars  Petcare’s best sellers are back for…

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PIF Forum & Awards tickets go on sale

Tickets are on sale now for the 2016 Pet Industry Federation’s Forum & Awards. The event takes place on November 1 2016 at Wokefield Park hotel, near Reading. Spaces are limited so early booking is advised.  Delagates will enjoy a day of networking and talks. Topics include: Safeguarding the future of the…

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Mars Petcare and Battersea Dogs & Cats Home call for pet friendly policies at work

On World Dog Day, Mars Petcare is calling on more employers to introduce pet friendly policies at work. The company hopes to encourage more people to rehome a rescue dog. Kate Menzies, director of people and organisation at Mars Petcare said: “Pet friendly policies are good for both dogs and…

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Mars Petcare launches Pedigree® Puppy Tasty Bites

Mars Petcare has launched Pedigree® Puppy Tasty Bites. The new product are suitable in texture and size for younger dogs. The bite-size, chicken-flavoured cubes are designed for puppies’ smaller mouths. The bites are fortified with calcium and the whole range features Omega 3 vitamins and minerals. Commenting on the launch of…

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Forecast of rise in pet fish sales

‘Children charmed by the heroine of new family film Finding Dory will spark a wave of fresh interest in pet fish ownership’, according to experts from AQUARIAN. As cinemas welcome thousands of youngsters to screenings of Pixar’s animated fish tale, the sequel to 2003’s Finding Nemo, AQUARIAN scientists are encouraging…

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Your last chance to enter the Pet Industry Federation Awards

It’s time to showcase your pet business. Entering your company into the 2016 Pet Industry Federation Awards is quick, easy and absolutely free. Simply outline, in no more than 500 words, why you think your business should receive the award.  The winners will be announced at the 2016 Pet Industry Federation Awards…

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Sheba launches new soup for cats

  Mars Petcare has launched Sheba Classic Soups, a new complementary meal for cats. Sheba Soups is a broth carefully prepared using 100 percent real fish, chicken and seafood – a luxury, premium treat for cats, which offers variety outside of their everyday meals. It comes in a core range of flavours, with a taste…

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Nominations open for Pet Industry Federation Awards

Nominations for the 2016 Pet Industry Federation Awards are now open.  Entry into the awards is free. Businesses need to outline, in no more than 500 words, why they think they should receive the award. Judging criteria is available online at www.petfederation.co.uk. The winners will be announced at the 2016…

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